With billions of people using social media, businesses are leveraging these platforms to target users and convert them into paying customers. Instagram is not only for teenagers posting selfies but also for businesses trying to reach prospects. The platform offers numerous features for businesses to reach different marketing goals: brand awareness, improving website traffic, generating leads, and boosting sales.
Also, businesses want to take advantage of Instagram's highly engaged users. 50% of Instagram users follow one or more businesses. However, many businesses struggle with using paid Instagram ads and have problems using them effectively. This article will offer up four best practices to turn your paid Instagram ads into conversions.