Be In The Know Blog

The 5 Best Places to Distribute Your Business Information

Posted by Ashley Rios & Pete Stafford on November 5, 2019 at 1:07 PM

Thriving in the digital landscape requires rethinking traditional business avenues. In the past, finding local customers was primarily attributed to television commercials, radio, and Out-of-Home Advertising (OOH). Today, emerging digital spaces like Facebook and Google have disrupted that advertising status quo.

Consumers have a digital-first mindset. 82% of smartphone shoppers search for businesses "near them" on Google and 50% of those searches lead to a store visit the same day (28% lead to a store visit and a purchase). However, finding ways to incorporate location-based searches into your marketing portfolio isn't always easy. 33% of marketers struggle with figuring out how to use local searches to deliver a relevant message.

What digital platforms should your business have a presence on to take advantage of local searches? How do you deliver a relevant message on those platforms? And how do you manage your business information across all of those digital platforms regularly?

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Topics: digital advertising, small business, social media

The Status of Digital Marketing 2019

Posted by Allie Farnen and Jesse McCambridge on October 17, 2019 at 3:00 PM

Despite some potential warning signs that point to a global economic slowdown, a recession is not that worrisome to most advertisers. According to eMarketer, ad spending continues to increase worldwide, and digital marketing is heading the parade. During 2019, global digital ad investment will reach a 17.6 percent mark of $333.25 billion. For the first time, digital advertising will make up approximately one-half of the world's ad market. In the US, digital ads will account for 54.2 percent of total ad revenue.

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3 Reasons Why CTR Is a Dead Metric

Posted by Zuri Stanback on October 8, 2019 at 9:00 AM

If you own a business, determining true ROI for your advertising investments is likely your biggest challenge.  For digital campaigns specifically, you’re probably using CTR (Click-Through Rate) as an indicator of campaign performance.  Although CTR (Click-Through Rate) has been a primary measure of the success of digital ads for many years, it’s important to know that CTR isn’t telling you the whole story.  Many businesses are increasingly questioning the effectiveness of CTR in measuring performance and discovering that there can often be a negligible relationship between CTR and ROI.  This article offers three reasons CTR is no longer a sufficient standard of measurement for digital ads.

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Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Posted by Jesse McCambridge on September 24, 2019 at 10:40 AM

Having negative reviews about your business or your products and services will immediately turn consumers away. It’s really that simple. Consumers do almost everything online and people use the internet to shop and conduct pre-purchase research. They compare brands, prices, and products online. 9 out of 10 consumers use search engines like Google and Bing to do their online research before making a purchase. When researching, customers encounter online reviews  positive and negative  on brands and products.

Online reviews affect the purchasing decisions of 67.7 % of consumers. Positive reviews are beneficial for your business because they improve your reputation, increase sales, enhance ranking on search engines, and boost profitability. On the other hand, negative reviews have numerous detrimental effects on business regardless of the size. Here are some of them along with the latest statistics.

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6 Benefits of Dynamic Search for Automotive Dealers

Posted by Ashley Rios on September 20, 2019 at 10:30 AM

Having a search presence is a must for any automotive dealer. With so many dealerships vying for searchers, it can be challenging to stand out in search ads, but with dynamic search ads, you can do just that. Dealerships using dynamic search ads can reach consumers further down the path to purchase and boost qualified leads coming from paid search.

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Cox Trading Desk is the Key to Targeting the Right Audience

Posted by Joseph Naylor on September 5, 2019 at 4:42 PM

Are your display, video, and audio ads struggling to make an impact? Are you targeting the right consumers and getting the conversions you want? Is your digital media strategy drowning in a sea of competitors? Cox Media Group is here to help.

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Topics: targeted display advertising

Business Spotlight: E.R. Plumbing

Posted by Amanda Cooper on August 23, 2019 at 11:06 AM

E.R. Plumbing is a plumbing company in the Charlotte area that has handled all aspects of home and commercial plumbing service and emergency repairs since its founding in 1997. Dave Parker, the owner of E.R. Plumbing, became a Local Solutions client in 2016. Dave needed to improve his marketing tactics to reach new audiences and project an image beyond emergency plumbing needs. Read on to see how Local Solutions helped him double his gross revenue and break sales records every month.

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Topics: small business, local business

Riding the Voice Search Wave to Enhance Your Online Marketing Strategy

Posted by Pete Stafford on August 21, 2019 at 3:59 PM

The future of voice technology promises endless possibilities, and one thing is evident at the moment: voice search technology is gaining popularity among consumers with advanced voice assistant devices. Similarly, there is a driving need between companies to establish voice search strategies to add value to their digital marketing plans. This five-minute read covers everything from the state of the technology at the moment to how you can transform the way consumers search for and locate your brand.

Brands are finding more reasons to adopt voice strategies. The emerging technology will keep growing and changing the way optimization is done. Thus, establishing efficient strategies could earn you more traffic while improving your customer experience.

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Topics: Voice Search

How to Win in the World of Zero-Click Searches

Posted by Jesse McCambridge on August 7, 2019 at 9:30 AM

For years, Search Engine Optimization (or SEO) has been a critical driver of digital success for brands. The simple concept (boost rankings and get clicks) has become a full-fledged billion-dollar industry. Competition for top keywords is fierce with some of the most expensive PPC keywords run well over $50 per click.

Over 90% of online experiences start on a search engine. Whether these are funnel-driven experiences or simply click-by-shoppers, SEO helps brands boost conversions and stay digitally relevant. So, what happens when users stop finding your website through search engines? And, how do brands evolve when over half of the population stops clicking?

Welcome to zero-click searches where over half of all digital searches come from.

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Topics: zero-click searches

Facebook Ad Disapprovals: Frustrating but Fixable

Posted by Ginger Gatewood on July 30, 2019 at 9:05 AM

Submitting a Facebook ad certainly is not as simple as just clicking a button. The ad has to go through an approval process and, at times, may not actually be approved. But what happens during this approval process? How can a Facebook ad be fixed and resubmitted in order to get approved? Furthermore, how can someone create a great Facebook ad that will get approved the first time around?

For those of us that have been through this process before, it can be frustrating. On top of that, Facebook is not scared to simply close down your account altogether if you submit too many disapproved ads. 

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Topics: facebook

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