Be In The Know Blog

Cox Trading Desk is the Key to Targeting the Right Audience

Posted by Joseph Naylor on September 5, 2019 at 4:42 PM

Are your display, video, and audio ads struggling to make an impact? Are you targeting the right consumers and getting the conversions you want? Is your digital media strategy drowning in a sea of competitors? Cox Media Group is here to help.

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Topics: targeted display advertising

Business Spotlight: E.R. Plumbing

Posted by Amanda Cooper on August 23, 2019 at 11:06 AM

E.R. Plumbing is a plumbing company in the Charlotte area that has handled all aspects of home and commercial plumbing service and emergency repairs since its founding in 1997. Dave Parker, the owner of E.R. Plumbing, became a Local Solutions client in 2016. Dave needed to improve his marketing tactics to reach new audiences and project an image beyond emergency plumbing needs. Read on to see how Local Solutions helped him double his gross revenue and break sales records every month.

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Topics: small business, local business

Riding the Voice Search Wave to Enhance Your Online Marketing Strategy

Posted by Pete Stafford on August 21, 2019 at 3:59 PM

The future of voice technology promises endless possibilities, and one thing is evident at the moment: voice search technology is gaining popularity among consumers with advanced voice assistant devices. Similarly, there is a driving need between companies to establish voice search strategies to add value to their digital marketing plans. This five-minute read covers everything from the state of the technology at the moment to how you can transform the way consumers search for and locate your brand.

Brands are finding more reasons to adopt voice strategies. The emerging technology will keep growing and changing the way optimization is done. Thus, establishing efficient strategies could earn you more traffic while improving your customer experience.

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Topics: Voice Search

How to Win in the World of Zero-Click Searches

Posted by Jesse McCambridge on August 7, 2019 at 9:30 AM

For years, Search Engine Optimization (or SEO) has been a critical driver of digital success for brands. The simple concept (boost rankings and get clicks) has become a full-fledged billion-dollar industry. Competition for top keywords is fierce with some of the most expensive PPC keywords run well over $50 per click.

Over 90% of online experiences start on a search engine. Whether these are funnel-driven experiences or simply click-by-shoppers, SEO helps brands boost conversions and stay digitally relevant. So, what happens when users stop finding your website through search engines? And, how do brands evolve when over half of the population stops clicking?

Welcome to zero-click searches where over half of all digital searches come from.

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Topics: zero-click searches

Facebook Ad Disapprovals: Frustrating but Fixable

Posted by Ginger Gatewood on July 30, 2019 at 9:05 AM

Submitting a Facebook ad certainly is not as simple as just clicking a button. The ad has to go through an approval process and, at times, may not actually be approved. But what happens during this approval process? How can a Facebook ad be fixed and resubmitted in order to get approved? Furthermore, how can someone create a great Facebook ad that will get approved the first time around?

For those of us that have been through this process before, it can be frustrating. On top of that, Facebook is not scared to simply close down your account altogether if you submit too many disapproved ads. 

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Topics: facebook

What's Next in Voice Search Trends?

Posted by Ashley Rios on July 26, 2019 at 12:07 PM

From 2008 (when Google first added its voice search feature to the Google Mobile App on the iPhone) to 2010, voice search usage remained at a "statistical zero." However, from 2010 to 2016 voice search usage multiplied sevenfold, and now it is forecasted to reach 33.8% market share this year.

What are some current voice search trends you should pay special attention? Here are some significant insights that can be gleaned from recent studies:

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Topics: Voice Search

Broaden Your Digital Strategy with Local Solutions

Posted by Ashley Rios on July 10, 2019 at 9:00 AM

Take a moment to think about all of the digital spaces where customers exist. There's Facebook, Twitter, Instagram, TripAdvisor, Google, Eventbrite, Zomato — the list goes on and on. As a business, creating unique profiles with updated pictures, hours, and locations across all of these platforms can be headache-inducing (if not impossible).

So, how do you stay relevant in a market saturated in digital platforms? Great question! Let's talk about how your brand can stay relevant in the digital tsunami.

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Topics: Digital Marketing Strategy, local business

Four Critical Questions to Ask About Location Data

Posted by Zuri Stanback on July 2, 2019 at 9:14 AM

The realm of location data quality is a little messy-- many digital marketing agencies today fail to provide their clients with factual, reliable data when it comes to location-based digital marketing. It can be difficult to know who to trust and who to turn away as you begin looking for partnerships. That's why we've rounded up a quick list of questions you must ask any agency you're looking to partner with (or may already be partnered with!).

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Topics: location data, data

Facts About Data Discrepancies That’ll Make You A Better Marketer

Posted by Brooke Huntley on June 27, 2019 at 9:00 AM

Discrepancies make it quite difficult for you to successfully pull off your client's digital campaigns. That's why it's very frustrating when your Facebook, Google Analytics, and Google Ads data all display entirely different metrics.

After all, how do you confidently present your data findings to your clients when they're inconsistent, hard to interpret and cause you to come up with invalid assumptions?  

Furthermore, how do you do this without damaging your reputation and costing you your career?

Unfortunately, you don't. However, there is good news!

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Topics: Analytics, Google, data

Time Spent with Media in 2019

Posted by Jesse McCambridge on June 20, 2019 at 2:35 PM

How does your current media investment match with where consumers spend their time? Consumers make decisions every day about what products and services to buy. Check out our Infographic from the latest eMarketer report on “Time Spent with Media in 2019.” You can view the full report here.

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Topics: Digital Marketing Strategy, customer journey, traditional media

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