Be In The Know Blog

Hot News in U.S. Digital Video and TV Advertising Trends

Posted by Solomon Cormier on April 4, 2019 at 3:26 PM

According to eMarketer, content delivered via digital video and TV advertising is projected to follow its current upward trend after a strong first quarter in 2019. These numbers include TV and  video advertising delivered across a multitude of platforms. So, what does this mean for marketing departments in all businesses, of all sizes, in various industries throughout the United States? 
Read More

Topics: Video Advertising, Marketing Strategy, video marketing

The March 2019 Google Algorithm Update

Posted by Ashley Rios on April 2, 2019 at 9:37 AM

Google recently released a new update to their search engine called the March 2019 Core Update. Google makes hundreds of small changes to their algorithm every year, but most of them go unannouncedCore updates refine Google’s algorithms to make search results better.

Google did not officially announce the update or make a public statement until industry professionals started to notice some changes and approached the company for clarification. This type of privacy is common for Google, especially since the guidelines surrounding how it ranks websites are complex. Industry professionals are still waiting to see how the changes associated with the March 2019 Core Update, which was rolled out on March 12th, may impact websites' overall rankings and traffic. 

Read More

Topics: Digital Marketing Strategy, Analytics, Google Analytics, Google

5 Ways to Use A/B Testing in Your Digital Marketing Strategy

Posted by Jennifer Dragon on March 28, 2019 at 10:11 AM

Customers demand impeccable, simple, and customizable user experiences these days. It doesn't matter if it's on the customer service side, interacting with a website or email, or attending a face-to-face sales appointments. To be a successful business in a competitive industry, and to sustain any success achieved, you have to respond to customer demand and supply to expectations well. One of the best ways to narrow down what your customers want most is by using A/B testing to best determine how to market to potential clients in your industry.

Read More

Topics: Digital Marketing Strategy, A/B Testing

News Release: CMG’s Industry Leading Solutions For Advertisers

Posted by Jesse McCambridge on March 27, 2019 at 11:47 AM

Advertising and marketing needs to deliver an expected return on investment. Cox Media Group Local Solutions is laser focused on delivering real business results for our clients. We are so committed to this cause that we invested heavily in a multi-phase custom research study to better understand advertiser needs, wants and satisfaction levels with their results. We then shared the analysis of the findings across our markets to better inform our sales teams and improve the way we recommend and provide our best-in-class solutions.

Combining the research with our first-hand knowledge of knowing what works best by managing thousands of campaigns drives the way we build our portfolio and helps us to develop custom campaign strategies that work! It’s a winning combination that ultimately provides the right solutions for CMG customers with a two-three times higher satisfaction level.

Read More

Topics: Magid

Business Spotlight: S&W Kitchens

Posted by Wes Halliwell on March 26, 2019 at 10:40 AM

Local Solutions partnered with S&W Kitchens in 2015, taking the reins for their digital marketing strategy so as to allow the owner to focus on expanding the business.  In this Business Spotlight, read on to see how Local Solutions improved the leads of this designer kitchen and bath remodeling company by almost 600% with a lower budget than their in-house efforts.

Read More

Topics: Digital Marketing Strategy, Integrated Marketing

Simple Tips for an Effective Legal PPC Campaign

Posted by Pete Stafford on March 20, 2019 at 3:34 PM

The keywords "lawyer" and "attorney" are some of the most expensive in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads.

That doesn't mean you shouldn't use PPC ads — they're one of the most effective ways to reach potential clients when they need you most. Follow these tips to design your next campaigns right down to the granular details so clients find you at the right time and place.

Read More

Topics: digital advertising, target audience, lead-gen, ppc

5 Actionable Ways to Create a Click-Worthy CTA

Posted by Jennifer Dragon on March 18, 2019 at 11:49 AM

"Get Started."

"Try For Free."

These are only just a few words. But they have power. The way this microcopy is handled across your digital marketing campaigns makes all the difference in whether or not someone clicks a call-to-action (CTA). Without it, user experience (UX) plummets. Boredom sets in. People leave the site. And you're stuck looking at stats that tell you your marketing skills need serious work.  While there are a lot of important metrics to make sure that your campaign is as effective as possible, no one wants to report back on a low click-through rate.

Does your CTA have a low click-through rate (CTR)? Are you looking to create an irresistible CTA that users can't help but click? You don't have to be a skilled copywriter to create a click-worthy CTA. You just have to know what makes people click.

Here are 5 actionable ways to get users to click your CTAs:

Read More

Facebook Watch: What is it?

Posted by Ginger Gatewood on March 13, 2019 at 11:40 AM

After launching in 2004, Facebook quickly became one of the top online destinations for social media. But for many years, the site didn't have a video feature so users would share videos from YouTube or other sites, many of which were competitors of Facebook. That changed in 2017, when they launched Facebook Watch, a day after announcing the new service.

Read More

Topics: facebook, social media, online video, video marketing

B2B Basics - Build Trust and Boost Customer Retention

Posted by Jenny Sutton on March 11, 2019 at 11:35 AM

Are you getting ready to launch a new product, or have you recently launched a new offering? If you take a closer look at who's buying, you’ll probably notice that your current customers and clients are your top spenders. 

Read More

Topics: Marketing Strategy, customer journey, B2B, Customer Retention

How Google My Business Rankings Work (and 5 Ways to Leverage Yours)

Posted by Ashley Rios on March 7, 2019 at 11:30 AM

Almost two-thirds of smartphone users are more inclined to make a purchase from businesses that customize location information. Businesses that optimize their local search presences are primed to convert searchers into sales.  

To improve the odds of appearing in local searches, businesses should take full advantage of their Google My Business (GMB) page. When searching locally, Google will display GMB pages before more traditional website links. For example, search for "Chinese restaurant" on your smartphone. Google will display the GMB pages of restaurants that fit that description in the Maps results at the top of your screen. As a business owner, you can leverage your GMB profile to improve your local search visibility and increase potential customers.

Read More

Topics: small business, local business, geo-targeting, location data, Google Analytics

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers