Auto Parts Marketing Strategies

Marketing—
Turbocharged

How to Market Your Auto Parts Business

Souped-up marketing strategies can take your business to the next level.

Now that people can buy almost anything online—including auto parts—having a strong digital presence is more important than ever. Even if you don't sell your parts online, building a name for yourself in your local community is key to success. Work with a pro who knows SEO, SEM, social media and more. Let's peek under the hood!

Leading auto parts businesses are embracing the digital marketing landscape.

"Over the past five years, our digital marketing budget has increased, while still maintaining a healthy traditional media budget with CMG Local Solutions. Using digital advertising to target people more directly, while focusing on broad reach and branding with traditional media, has been a winning combination."

Shane Robertson, Corporate Development, Robertson Tire Co., Inc

Be in Their Search

With auto parts available for sale online, even those who don't sell there need to at least have a presence. Make sure you pop up when people search for auto parts in their local area—with a quick-to-implement paid search campaign, to start.

Keep Them Coming Back

Auto parts, especially for certain buyers, are a recurring purchase. Make sure you have an automated email and SMS program in place to stay top of mind with current customers and promote special offers to drive business.

Try a Seasonal Special

Some auto part purchases may be seasonal. Use your customer database to promote a special offers at special times (and widen your reach with paid media!).

Suggested Services

PPC, SEO, Reputation Management, OTT, GeoFenced Display, Email, Broadcast

Primary Key Performance Indicator

Phone Calls, Walk-ins, Click for Directions

Recommended Time Frame

12 Months

Start with SEO and SEM

Any auto-related business can benefit from a solid SEO and search engine marketing plan. The right mix gets you in front of customers right at the exact moment they are looking for auto parts. The stronger your rankings, the stronger your business will be.

Show it on Social

New auto parts or specialty items? Show them off on social! Car culture is big there, and there's opportunity to grow your following both organically and through paid campaigns. Work with an expert on the latter to ensure good ROI.

Widen Your Reach

New targeted digital campaign technologies allow you to find qualified targets easier and more cost efficiently (as opposed to traditional "spray and pray" approached to advertising). Implement the right mix of paid search, display and social media advertising with help from a strategic partner.

Get Your Reviews in Check

Like any business, reviews are important to keeping your business strong. Make sure you have a plan in place to keep positive reviews coming in, but also to address negative reviews and manage your existing reputation. Talk to a pro who can help.

Build Your Brand

Whether you're a larger auto parts brand or a local mom-and-pop, brand building is important. Targeted TV, display and social are great brand-building channels—and you can pick and choose your targeting and geographic parameters for better ROI.

Auto Repair Trends

These trends are really picking up speed.

The demand for auto parts has risen as people cars are staying on the road longer, needing to meet stricter emissions requirements and more. Are you ready to take advantage of the increased demand?

Mobile sales of auto parts surged by 40.2% in 2020 and will continue to grow

The average age of a vehicle stands is 12.3 years—and growing every year

Auto Shop Adds 8 Locations Thanks to Success of Marketing Campaign

Robertson Tire used SEM, display, OTT, and radio and coupon campaigns to blanket the market with their price match guarantee in order to compete with the national big box competitors.

8 New Locations in 5 Years

With 13 locations, constant optimization of budgets, tactics and geographic radiuses have allowed Robertson to track results and drive revenue at the individual location level. Success from Robertson's marketing campaigns has allowed them to add 8 locations in the last 5 years.

Get FREE Custom Insights

We have inside information on the audience and market trends affecting your auto parts business.

From information about the size and makeup of your local or national market to insights on your competitors and their marketing activities, we'll provide you with in-depth, free reports to help guide your auto parts marketing strategy in the right direction. Fill out the form to get started.