Cosmetic Surgery Marketing Strategies

A targeted local search campaign is a good way to get some fast traction. You'll get in front of people who are actively looking for your plastic surgery services.

Those seeking cosmetic surgery will want to make sure they're in good hands—and online reviews are the first place they'll look. Make sure yours are in order. If not, enlist an expert to help improve them.

Plastic surgeons everywhere are finding viral success on social media. It's the perfect place to show off successful results. You get faster success with your social efforts through a paid campaign.

Your patients come to you to improve their first impression—but what about yours? Your website is your digital front door, and usually the first part of you that prospective clients see. Make sure it's functional, easy to navigate and accurately represents your brand. Also consider online scheduling options for initial consultations or follow-up appointments.

You'll get lots of new leads from search engines—if you're appearing near the top of key searches, that is. Use SEO and SEM strategies—plus an expert partner—to nail this element. And don't forget your business's search profile.

(Your current and past patients, that is!) Success stories are vital to a successful plastic surgery practice—in the form of social media fodder, good reviews/ratings and new patient referrals. Make sure you have a plan to make the most of them in your marketing.

As a cosmetic surgeon, you are your brand! You can position yourself as a thought leader on social media, use Connected TV and radio to build familiarity and even leverage OOH (billboards) to help boost recognition and credibility with new prospects on the hunt for your services.

Once you have all of your marketing programs and channels in place, it's vital to focus on analytics to determine ROI. But identifying which tactics are working best isn't always easy. That's because your patients will have multiple interactions with your brand before they convert. Work with an expert partner who can set up a multi-touch attribution strategy to deliver the true, full picture.