If it seems like every other commercial you see is advertising a car, it's not just your imagination. The automotive industry is the No. 1 category in advertising spend, with automakers comprising nearly one-fifth of AdAge's list of the world's largest advertisers.
But while they may be prolific, it doesn't mean they always get it right.
As a car dealership, there's plenty you can learn from automotive advertising fails. While automakers can spend several million dollars on PR efforts to bail themselves out after a massive marketing blunder, the same mistake could permanently destroy the reputation of a smaller business.
Here are two important lessons local dealerships can learn from major automotive fails: