With a 2,500% growth in smart speaker usage since 2018, and an overwhelming number of consumers tuning into digital audio streaming platforms (e.g., Spotify, Apple Music, iTunes podcasts, etc.), consumers are turning towards an increasingly screenless mode of media consumption.
Over the past 10 years, marketers have been hyper-focused on finding ways to convince and convert over digital mediums. But, for most marketers, digital campaigns are a largely visual affair. Facebook alone has over 6 million registered advertisers vying for consumer's eyes. But what if it's not only their eyes that you should be after?
As consumers turn towards screenless experiences, marketers that leverage digital audio in novel ways will separate themselves from the pack. And the power of digital audio ads isn't arriving in the future; that power is already here.