Major tech companies including Apple, Google, Amazon and Microsoft all offer their own personal assistants through a number of in-home and mobile devices. Like it or not, the personal voice assistant has become a significant player in driving online traffic and engagement, especially when it comes to search.
This trend is forcing marketers to understand the new challenges and opportunities that come with voice-driven search. While voice queries represent a fundamental shift in how brands target online search traffic, it isn't a doomsday scenario for your current SEO strategy. All it takes is some flexibility and a willingness to adapt to new circumstances. Here are some tips to get ahead of the curve.