Over time, SEO best practices have evolved; however, the importance of inbound linking has remained relatively consistent. If anything, the primary change has been the search engine approach to scoring each link, which combats link-stuffing and suspicious link-building tricks.
If you're a marketing professional trying to optimize your business for search, you likely understand the practice of link-building. Additionally, you probably recognize the importance of avoiding questionable tactics that do more harm than good. But there are other, less-common strategies that leverage emerging marketing trends and attempt to create linking advantages through partnerships and business relationships. Here are three such practices to strengthen your approach to SEO.