Healing Through Marketing: Innovations in Healthcare Branding and Promotion

Branding is a must for all industries. However, for health service providers, branding is akin to a trauma center in the aftermath of a multi-vehicle pileup-it's not only a must, it's indispensable. The healthcare industry of old is evaporating. Patient choice drives the sector like never before. Google sees 70,000 health-related searches per minute, and more direct-to-consumer brands pop up daily, offering patients an attractive range of cost-effective and convenient solutions to their healthcare needs.

What's Inside:

• What's in a Brand?
• The Challenge: Healthcare is Changing
• Position Your Brand for The Future of Healthcare
  
• Own Your Visual Identity
• Tell Deeper Stories That Matter
• Remember, The Patient Experience is Also Part of Your Brand

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