Having negative reviews about your business or your products and services will immediately turn consumers away. It’s really that simple. Consumers do almost everything online and people use the internet to shop and conduct pre-purchase research. They compare brands, prices, and products online. 9 out of 10 consumers use search engines like Google and Bing to do their online research before making a purchase. When researching, customers encounter online reviews – positive and negative – on brands and products.
Online reviews affect the purchasing decisions of 67.7 % of consumers. Positive reviews are beneficial for your business because they improve your reputation, increase sales, enhance ranking on search engines, and boost profitability. On the other hand, negative reviews have numerous detrimental effects on business regardless of the size. Here are some of them along with the latest statistics.