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Jesse McCambridge

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Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Posted by Jesse McCambridge on September 24, 2019 at 10:40 AM

Having negative reviews about your business or your products and services will immediately turn consumers away. It’s really that simple. Consumers do almost everything online and people use the internet to shop and conduct pre-purchase research. They compare brands, prices, and products online. 9 out of 10 consumers use search engines like Google and Bing to do their online research before making a purchase. When researching, customers encounter online reviews  positive and negative  on brands and products.

Online reviews affect the purchasing decisions of 67.7 % of consumers. Positive reviews are beneficial for your business because they improve your reputation, increase sales, enhance ranking on search engines, and boost profitability. On the other hand, negative reviews have numerous detrimental effects on business regardless of the size. Here are some of them along with the latest statistics.

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How to Win in the World of Zero-Click Searches

Posted by Jesse McCambridge on August 7, 2019 at 9:30 AM

For years, Search Engine Optimization (or SEO) has been a critical driver of digital success for brands. The simple concept (boost rankings and get clicks) has become a full-fledged billion-dollar industry. Competition for top keywords is fierce with some of the most expensive PPC keywords run well over $50 per click.

Over 90% of online experiences start on a search engine. Whether these are funnel-driven experiences or simply click-by-shoppers, SEO helps brands boost conversions and stay digitally relevant. So, what happens when users stop finding your website through search engines? And, how do brands evolve when over half of the population stops clicking?

Welcome to zero-click searches where over half of all digital searches come from.

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Topics: zero-click searches

Time Spent with Media in 2019

Posted by Jesse McCambridge on June 20, 2019 at 2:35 PM

How does your current media investment match with where consumers spend their time? Consumers make decisions every day about what products and services to buy. Check out our Infographic from the latest eMarketer report on “Time Spent with Media in 2019.” You can view the full report here.

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Topics: Digital Marketing Strategy, customer journey, traditional media

News Release: CMG’s Industry Leading Solutions For Advertisers

Posted by Jesse McCambridge on March 27, 2019 at 11:47 AM

Advertising and marketing needs to deliver an expected return on investment. Cox Media Group Local Solutions is laser focused on delivering real business results for our clients. We are so committed to this cause that we invested heavily in a multi-phase custom research study to better understand advertiser needs, wants and satisfaction levels with their results. We then shared the analysis of the findings across our markets to better inform our sales teams and improve the way we recommend and provide our best-in-class solutions.

Combining the research with our first-hand knowledge of knowing what works best by managing thousands of campaigns drives the way we build our portfolio and helps us to develop custom campaign strategies that work! It’s a winning combination that ultimately provides the right solutions for CMG customers with a two-three times higher satisfaction level.

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Topics: Magid

Mobile Search Advertising: How Can Marketers Stand Out?

Posted by Jesse McCambridge on December 26, 2018 at 9:26 AM

Regardless of whether you've made local mobile search a priority in the past, one thing is clear: Your customers have become big fans of local search results, and they are forcing businesses to follow suit.

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Topics: Retargeting and Remarketing, Mobile Optimization and Advertising

4 Digital Display Ad Trends to Watch This Year

Posted by Jesse McCambridge on March 27, 2018 at 9:53 AM

Targeted digital display ads are booming, with U.S. advertisers estimated to spend $49 billion on them in 2018, according to eMarketer. With digital display ad trends on the rise, now's the time to beef up that line item in your ad spend budget. 

What Are Digital Display Ads Again?

Digital display ads are highly visual and utilize photography, video and graphics, unlike text-based ads. These types of ads are not integrated directly into the body of editorial content, which makes them more prominent and visible.

You see digital display ads in the form of an above-the-scroll or margin banner ad. Sometimes they pop up over the content you're reading. They're generally labeled "Sponsored" or "Ad" so viewers know that they're seeing a paid placement and not something that's part of the website's organic content.

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Topics: Premium Display and Banner Ads, Digital Marketing Strategy

Cox Media Group Joins the Trustworthy Accountability Group

Posted by Jesse McCambridge on January 31, 2018 at 10:34 AM

TAG registryCox Media Group (CMG) is now a participant in the TAG Registry by the Trustworthy Accountability Group (TAG). TAG is a digital industry program created to fight fraudulent traffic and improve transparency in the digital ecosystem.  

TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG. TAG Registration is also the baseline requirement for companies to apply for TAG’s four certification programs around fighting fraudulent traffic, stopping ad-supported piracy, reducing malware, and improving transparency.

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Topics: Digital Marketing Strategy

Home Services Marketing: Top Three Lead Generating Strategies

Posted by Jesse McCambridge on November 17, 2017 at 2:19 PM

Local businesses face unique challenges (and opportunities) when it comes to generating leads and growing their base within their targeted service area. Home services marketing strategies typically have the luxury of using digital marketing channels while also finding continued success in certain forms of traditional marketing.

If you're a home services business owner who's eager to expand your lead-gen channels, there are three strategies that can help you broaden your business base and maximize your leads, and customer conversions.

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Topics: Integrated Marketing, Home Services

Google AdWords or Facebook: 3 Tips to Determine Which Tool is Best for Lead Generation

Posted by Jesse McCambridge on May 1, 2017 at 2:03 PM

When it comes to lead generation, two solid options have been at the forefront in recent years: Facebook advertising and Google AdWords. However, while marketers may want to try both of these tools and see what sticks, there are concrete trends marketers can use to make an informed decision about what service will best meet your lead marketing needs.

1. Budget Matters

The vast majority of lead marketing decisions begin with a look at the budget, and lead generation is no different. If you're working with a small budget, Facebook is typically your best option when it comes to the most bang for your buck. According to a report from AdEspresso and reported on by Search Engine Journal, the average cost-per-click during the third quarter of 2016 for Facebook ads was $0.28. During the same period, the cost-per-click of Google AdWords averaged $2.32, a WordStream report explained. However, while your budget might be your first concern, there are other factors to consider.

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Topics: Digital Marketing Strategy

Understanding the Customer Journey: 3 Mistakes You Didn't Know You Were Making

Posted by Jesse McCambridge on November 23, 2016 at 10:49 AM

Though focusing on the consumer journey may not sound like a direct route to increased conversions, nothing could be further from the truth. According to Business 2 Community, businesses that make understanding the customer journey a priority not only see over 50 percent greater returns on their marketing investments, but also see a faster-than-average sales cycle and greater cross- and up-sell revenue. But if you've already explored the world of mapping consumer journeys but haven't yet seen such dramatic results, you could be falling victim to one of these common mistakes.

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Topics: Integrated Marketing

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