What is outstream video? If you find yourself asking this question, you're not alone. According to a report from Teads, 63 percent of brand professionals hadn't known about it before spring 2015. If you're not already aware of this relatively new marketing tool, familiarize yourself with it soon, as it's projected to take off in a big way. Here are three things you need to know:
1. Learning Outstream
Simply put, this new video advertising format is a type of display ad that takes the form of an auto-playing video inserted into a traditional display ad space, typically between paragraphs of text or images. This ad type benefits from being much more flexible than its in-stream counterparts, which generally play pre-roll or mid-roll on videos hosted on YouTube and other streaming video services. In most cases, the result of this flexibility is a much more viewable ad format, as these video ads are designed to play only when in view of the browser.