Marketing and communications teams have the ability to track an endless number of actions — from email opens, to link clicks and even time spent on specific pages. However, the volume of data relating to potential customers can often seem overwhelming.
The sheer quantity of available information might have marketers wondering exactly how data-driven marketing can be turned into customer action and increased conversions. Here are a few ways to get started.
Create Buyer Personas
One of the biggest opportunities created by data-driven marketing is the ability to take data and turn it into audience personas. Understanding your current customer base and using data points about them can help you predict your best future customer. Building a persona helps center your marketing around the customer and their expectations. From there you can target your media and your messaging and you're further along in developing a data informed marketing strategy.