Google has just released data showing the recent shifts in mobile search trends, and these shifts have major implications for marketers. Even accounting for the fact that study participants already personally owned a computer and a mobile device, the trend is clear — more searches are happening on smartphones than on computers. Here are some key findings.
Search Has Gone Mobile
- Some 40 percent of respondents used only their smartphones for daily Internet searches.
- 57 percent of smartphone users use more than one type of device.