Search engine marketing (SEM) may have taken a backseat to social media marketing in recent years, but this type of advertising is still one of the most cost-efficient ways for businesses to reach their target audiences — by leveraging the power of key phrases to deliver ads to a highly relevant audience. While you may know the basics of this marketing tool, there are some specific benefits of SEM you may have overlooked.
You Get More Bang for Your Buck
While there are plenty of moving parts to a holistic marketing campaign, search engine marketing produces a high conversion rate for relatively low investment. Though there are cost fluctuations depending on the type of business being promoted (Search Engine Watch has a great run-down of varying costs across different industries), on the whole, SEM is often more cost-effective than other forms of digital marketing.