Google recently released a new update to their search engine called the March 2019 Core Update. Google makes hundreds of small changes to their algorithm every year, but most of them go unannounced. Core updates refine Google’s algorithms to make search results better.
Google did not officially announce the update or make a public statement until industry professionals started to notice some changes and approached the company for clarification. This type of privacy is common for Google, especially since the guidelines surrounding how it ranks websites are complex. Industry professionals are still waiting to see how the changes associated with the March 2019 Core Update, which was rolled out on March 12th, may impact websites' overall rankings and traffic.
Customers demand impeccable, simple, and customizable user experiences these days. It doesn't matter if it's on the customer service side, interacting with a website or email, or attending a face-to-face sales appointments. To be a successful business in a competitive industry, and to sustain any success achieved, you have to respond to customer demand and supply to expectations well. One of the best ways to narrow down what your customers want most is by using A/B testing to best determine how to market to potential clients in your industry.
Advertising and marketing needs to deliver an expected return on investment. Cox Media Group Local Solutions is laser focused on delivering real business results for our clients. We are so committed to this cause that we invested heavily in a multi-phase custom research study to better understand advertiser needs, wants and satisfaction levels with their results. We then shared the analysis of the findings across our markets to better inform our sales teams and improve the way we recommend and provide our best-in-class solutions.
Combining the research with our first-hand knowledge of knowing what works best by managing thousands of campaigns drives the way we build our portfolio and helps us to develop custom campaign strategies that work! It’s a winning combination that ultimately provides the right solutions for CMG customers with a two-three times higher satisfaction level.
Local Solutions partnered with S&W Kitchens in 2015, taking the reins for their digital marketing strategy so as to allow the owner to focus on expanding the business. In this Business Spotlight, read on to see how Local Solutions improved the leads of this designer kitchen and bath remodeling company by almost 600% with a lower budget than their in-house efforts.
The keywords "lawyer" and "attorney" are some of the most expensive in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads.
That doesn't mean you shouldn't use PPC ads — they're one of the most effective ways to reach potential clients when they need you most. Follow these tips to design your next campaigns right down to the granular details so clients find you at the right time and place.
"Try For Free."
These are only just a few words. But they have power. The way this microcopy is handled across your digital marketing campaigns makes all the difference in whether or not someone clicks a call-to-action (CTA). Without it, user experience (UX) plummets. Boredom sets in. People leave the site. And you're stuck looking at stats that tell you your marketing skills need serious work. While there are a lot of important metrics to make sure that your campaign is as effective as possible, no one wants to report back on a low click-through rate.
Does your CTA have a low click-through rate (CTR)? Are you looking to create an irresistible CTA that users can't help but click? You don't have to be a skilled copywriter to create a click-worthy CTA. You just have to know what makes people click.
Here are 5 actionable ways to get users to click your CTAs:
After launching in 2004, Facebook quickly became one of the top online destinations for social media. But for many years, the site didn't have a video feature so users would share videos from YouTube or other sites, many of which were competitors of Facebook. That changed in 2017, when they launched Facebook Watch, a day after announcing the new service.
Are you getting ready to launch a new product, or have you recently launched a new offering? If you take a closer look at who's buying, you’ll probably notice that your current customers and clients are your top spenders.
Almost two-thirds of smartphone users are more inclined to make a purchase from businesses that customize location information. Businesses that optimize their local search presences are primed to convert searchers into sales.
To improve the odds of appearing in local searches, businesses should take full advantage of their Google My Business (GMB) page. When searching locally, Google will display GMB pages before more traditional website links. For example, search for "Chinese restaurant" on your smartphone. Google will display the GMB pages of restaurants that fit that description in the Maps results at the top of your screen. As a business owner, you can leverage your GMB profile to improve your local search visibility and increase potential customers.