Be In The Know Blog

Local Mobile Advertising: How to Geotarget Your Display Ads to a Local, Mobile Customer

Posted by Zuri Stanback on October 18, 2018 at 2:24 PM

Local mobile advertising opens a new world of possibilities for brick-and-mortar businesses, both big and small. The ability to send relevant information to people at the exact moment they need it is something marketers have always dreamed of, and it's now a reality.

Geotargeting on mobile allows you to refine your ad reach to serve only the most relevant audiences at those key moments before a purchase. The granular targeting capabilities of Google's display ads allow you to get a robust return on investment from your ad spend, even with a limited budget.

It might mean fewer impressions and even clicks at first, but, when done right, it can significantly increase conversions.

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Topics: digital advertising, Mobile Optimization and Advertising, Premium Display and Banner Ads

5 Go-To Marketing Resources For Smart Marketers

Posted by Codee Fuquay on October 16, 2018 at 2:24 PM

Don't go it alone. Today is the day you browse and bookmark a few key marketing resources to make your everyday business tasks run smoother.

Here are our top picks for staying in the loop on marketing trends, getting tips for executing your tasks and testing whether or not your efforts are successful.

Top 5 Resources for Marketers

In addition to reviewing the internet properties you manage (and your competitors!), it's a good idea to check in regularly with a few expert resources.

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Topics: marketing resources, Marketing Strategy, Digital Marketing Strategy

3 Social Advertising Don'ts You Can't Ignore

Posted by Apryl Pilolli on October 12, 2018 at 11:16 AM

When it comes to the world of advertising, the only constant is change. Wildly successful ads from the 1960s are often laughable by today's standards. But while we poke fun at the old campaigns' massive blocks of text and questionable art choices, modern trends are changing at breakneck speeds — especially when it comes to Facebook advertising.

Here are a few things you'll want to keep in mind to ensure your campaigns are relevant, engaging and drive enough return on ad spend (ROAS) to make your efforts worthwhile.

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Topics: facebook, Social Media Marketing

What Is Omnichannel Marketing?

Posted by Joseph Naylor on October 9, 2018 at 2:12 PM

When you have the chance to interact with customers across a variety of channels, knowing that each has their own unique value and effectiveness, opting for one or even just a few isn't going to deliver the ideal results.

A multichannel integrated marketing strategy is certainly a start, but no matter how many channels you manage at any given time, you're bound to face limitations if these channels don't communicate with one another. Consumers are fluid in their digital behaviors, and brands need a marketing strategy designed to keep up with these various behaviors.

An omnichannel approach can offer a more consistent user experience, whether you're interacting on desktop, mobile, connected TV or in-person.

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Topics: Integrated Marketing, omnichannel marketing

How To Improve Your Marketing Strategy - Beyond The Usual Approach

Posted by Ashley Williams on October 4, 2018 at 2:15 PM

_341062If it's been awhile since you reviewed your marketing strategy, it's time to kick it up a notch. Whether it's a holiday promotion, product launch or annual strategy, your next marketing campaign needs to sizzle. Move beyond the catchy, yet expected, social posts and standard weekly branded video spots. The basic strategy you've been embracing needs a makeover. Here's how to improve your marketing strategy.

4 Bells and Whistles to Amplify Your Approach

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Topics: Marketing Strategy, Video Advertising, Native Advertising, Mobile Optimization and Advertising

What to Know About SEO: 6 Tips for Beginners

Posted by Ashley Rios on October 2, 2018 at 11:25 AM

Search engines are one of the most important ways your audience will find your business. That means search engine optimization (SEO) can't be ignored: small business owners need to understand the rules and best practices for creating valuable online content.

If you take time to figure out what to know about SEO before you invest time and energy into creating online content, you'll save yourself time, money and headaches down the road. Here are six best practices to get started shaping your company's SEO.

Don't Go Overboard With External Links

There's no hard-and-fast rule for the number of external links to include in your content, but if you're adding links just to try and improve your rank, there's a chance you might sabotage your own efforts. Google's best advice regarding external links is to include them when a citation or other service to the reader is needed. These links should be anchored to relevant keyword text.

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Topics: Search Engine Optimization (SEO), SEO for Beginners, Cox OneSearch

Facebook Security Breach: What You Need To Know

Posted by Apryl Pilolli on September 28, 2018 at 4:42 PM

Facebook says it recently discovered a security breach affecting nearly 50 million user accounts. This hack is one in a long line of hacks impacting large brands, like Facebook, in the past year.
 
In a blog post, the company says hackers exploited its "View As" feature, which lets people see what their profiles look like to someone else. Facebook says it has taken steps to fix the security problem and alerted law enforcement.
To deal with the issue, Facebook reset some logins, so 90 million people have been logged out and will have to log in again. That includes anyone who has been subject to a "View As" lookup in the past year.
Facebook says it doesn't know who is behind the attacks or where they are based.In a call with reporters on Thursday, Zuckerberg said that the company doesn't know yet if any of the accounts that were hacked were misused.
Facebook has more than 2 billion users worldwide.
Here are 3 tips to increase your account security.
1: Change your password frequently.
2: Use two-factor authentication.
3: Be careful which third party apps you connect directly to your Facebook account.

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Topics: facebook

Google Responsive Search Ads: Everything You Need to Know

Posted by Pete Stafford on September 27, 2018 at 2:25 PM

After a beta launch in May, Google's responsive search ads are now available through its advertising platform. This new product is designed to offer the size, customization and flexibility that today's businesses need when crafting messaging for their unique target audiences.

This new search ad solution can now deliver tens of thousands of feature combinations, which means there are nearly endless ways to optimize the tool to produce better results. Here's a brief guide on what responsive ads can offer your business marketing efforts.

What Makes Responsive Search Ads Unique

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Topics: Paid Search Engine Marketing, Marketing Strategy, Digital Marketing Strategy

3 Times You Need Marketing Help

Posted by Ashley Williams on September 20, 2018 at 2:15 PM

You are the ultimate small business owner. By day, you develop and offer amazing products or services to an appreciative audience. In the evenings, you manage the books, crunch budgets and learn about branding. Kudos to you!

So, how's your marketing strategy performing this year? How many leads have you converted into sales? Is your social presence getting stronger and influencing your ideal customers? If you're feeling a bit deflated, don't. Many small business owners need marketing help. They have more responsibilities to manage than ever imagined, and marketing often gets pushed to the back burner during a busy week. We get it.

Don't Be Afraid To Ask For Help!

You have no hesitation calling your accountant friend when a question pops up during tax season, or asking your buddy from college for software recommendations. If you're feeling confused and lost about your marketing efforts, it's OK to ask for help. And you really should if you're facing any of these milestones.

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Topics: Digital Marketing Strategy, Marketing Strategy

How to Use A/B Testing in Your Email Marketing Efforts

Posted by Codee Fuquay on September 18, 2018 at 11:15 AM

No email marketing campaign is perfect. No matter how strong your results may be, there's always a case for uncovering small improvements that can push your conversion rates even higher.

The trick is identifying those opportunities without disrupting the strategy that's brought you success to this point. A/B testing is the logical step for finding new efficiencies and ways to elevate your results. Here are four considerations to make sure this testing delivers quality, actionable results.

Pick the Element You Want to Test

Most marketers realize that A/B testing only works when you change one element and keep everything else the same. But it's not just subject lines, calls-to-action and email copy that can be tested: Delivery time, newsletter design and layout, images and other rich-media content can all be tested to see if they influence performance.

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Topics: Email Marketing, Digital Marketing Strategy, A/B Testing

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