Search engine optimization (SEO) is one of the cornerstones of content marketing. Even if you create pages and pages of text, your campaign will stall at the starting line if you aren't following key SEO principles.
It might seem like a good idea to search the Internet for advice on how to get started with SEO, but this isn't always the best plan, as there are many SEO misconceptions masquerading as facts. Here are some of the most common SEO fallacies that you should avoid.
1. Search Terms Have to Be Short
Novice marketers often assume there are more searches for generic, short-tail key phrases like "Cleveland plumbing" or "back pain" than for long-tail keyword like "clogged toilet problem Cleveland price" or "sharp pain in lower back." However, long-tail keywords are more specific in their requirements and, therefore, can help marketers craft more targeted and relevant content. Forbes reports that although long-tail keywords get less search traffic, they make up for this shortcoming with dramatically less competition, which makes it easier for you to rank higher in search engines.