You're on vacation in an unfamiliar city. You want pizza. What do you do? You Google "pizza places near me," and within the hour, you're sinking your teeth into cheesy goodness.
Local search is useful for instant gratification, or micro-moments, which can boost profit margins for brick-and-mortar retailers. Think With Google reported that these "nearby" or "near me" searches doubled from 2014 to 2015 — and in 2017, consumers are dropping "near me" from their searches since they expect search results to be relevant based on their location. If you're wondering how to keep up as local search trends change, take a look at how you can implement local search techniques in your own online marketing strategy.