Behavioral targeting is a hot trend in digital marketing right now, and for good reason: data insights open up a whole new dimension for acquiring behavior-based insights. As opportunity-rich as it is, though, behavior isn't the only consideration that brands should be using to target consumers.
There are a multitude of ways to slice and dice a consumer base, and many are unique in how they single out consumers. Here are 10 winning methods for targeting your audience online:
Demographic targeting is the most basic strategy for targeting. It shouldn't be used on its own because factors such as age and gender can be too broad. However, these facts are critical when targeting further within other, supplementary strategies.
Geographic targeting has become much more valuable recently, thanks to mobile devices that make location information more accessible. If you're primarily concerned with consumers in a certain geographic area, this means of targeting ensures that you only spend ad dollars within that established region.