Advertisers will agree — native advertising is hot! By presenting content that matches the appearance and tone of a trusted media site, you can build trust and engagement for your brand with potential customers, especially locally.
Native Advertising Works
Essentially, native is sponsored content that promotes your brand and is placed to emulate editorial content on a media site. It's designed to look similar to the "native" media content, such as news editorials and feature articles. The result is great brand-building tool that gives you a chance to deliver more credible, helpful information. According to an article on LinkedIn, 53 percent of users say they are more likely to look at a native ad than a banner ad, and 32 percent said they would share a native ad.