Be In The Know Blog

Four Critical Questions to Ask About Location Data

Posted by Zuri Stanback on July 2, 2019 at 9:14 AM

The realm of location data quality is a little messy-- many digital marketing agencies today fail to provide their clients with factual, reliable data when it comes to location-based digital marketing. It can be difficult to know who to trust and who to turn away as you begin looking for partnerships. That's why we've rounded up a quick list of questions you must ask any agency you're looking to partner with (or may already be partnered with!).

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Topics: location data, data

Facts About Data Discrepancies That’ll Make You A Better Marketer

Posted by Brooke Huntley on June 27, 2019 at 9:00 AM

Discrepancies make it quite difficult for you to successfully pull off your client's digital campaigns. That's why it's very frustrating when your Facebook, Google Analytics, and Google Ads data all display entirely different metrics.

After all, how do you confidently present your data findings to your clients when they're inconsistent, hard to interpret and cause you to come up with invalid assumptions?  

Furthermore, how do you do this without damaging your reputation and costing you your career?

Unfortunately, you don't. However, there is good news!

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Topics: Analytics, Google, data

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