Be In The Know Blog

5 SEO Trends You Can't Ignore in 2017

Posted by Ashley Rios on June 2, 2017 at 11:03 AM

As long as Google has been generating results for user's search inquiries, businesses have been striving to reach the top of page one. After all, 75 percent of users never scroll past the first page of search results, according to HubSpot. Achieving the highly coveted top result can bring plenty of traffic to your site and potential leads to your business.

While algorithms often change, one thing is guaranteed: Search engines will always strive to connect users with the best possible answers to their questions. And the most effective SEO trends are those that improve the user experience.

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Topics: Search Engine Optimization (SEO)

Social Video Ads: 3 Things Local Businesses Need to Know

Posted by Apryl Pilolli on June 1, 2017 at 1:02 PM

Video has become increasingly important to the social networks. According to a recent study by SocialFlow, over the last year their platform has seen a 164% increase in the number of video posts on Facebook and Twitter. And even though video only made up 2.3% of the posts in 2016 it represented 20% of the engagements on those platforms. While you might be tempted to think that social video ads are only for big companies, this format may actually be one of the most cost-effective tools you can invest in if you're a local business. Here's what you need to know to get started:

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Topics: Social Media Marketing

New Media Consumption Habits: What Marketers Need to Know

Posted by Joe Weir on May 30, 2017 at 10:12 AM

If you spend the majority of your waking hours glued to your phone, tablet or a barrage of other screens viewing or streaming content, you're not alone. US adults now spend more than 12 hours per day consuming media, according to eMarketer. From plane rides to waiting rooms — and even trips to the bathroom — having easy, instant and mobile access to media means you always have a way to pass the time.

But how exactly are adults spending that many hours on media consumption? And what does this mean for marketers? Here's what you need to know:

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Topics: Digital Marketing Strategy

3 Essential Social Media Marketing Tips for Restaurants

Posted by Apryl Pilolli & Ashley Rios on May 26, 2017 at 10:06 AM

According to Modern Restaurant Management, 80 percent of people will look at a restaurant online before trying it, and 88 percent of that group will visit the same day. With these statistics in mind, it's easy to see how crucial social media marketing for restaurants is. Your online presence can either bring diners right to your door or drive them to the competition.

Here are three things you can do right now to attract diners on social media.

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Topics: Search Engine Optimization (SEO), Social Media Marketing, Food & Beverage

Legal Consumers Search Online [INFOGRAPHIC]

Posted by Carlye Creel on May 24, 2017 at 10:18 AM

The way legal consumers go about searching for necessary services is constantly changing. Research shows that offline sources for attorney referral are dropping while online sources are rising at a steady rate. As legal consumers search online, traditional marketing strategies alone are simply no longer going to cut it.

According to Findlaw's whitepaper, Your Next Client Wants to Hire You Now, more than 60% of consumers use some form of mobile device to conduct attorney searches. So what does this all mean? There is so much opportunity for attorneys to target  legal consumers online.

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Topics: Digital Marketing Strategy

Google Enables Remarketing for Cross-device Audience Targeting

Posted by Zuri Stanback on May 22, 2017 at 2:03 PM

Eight months after its first announcement that it would enable cross-device remarketing through the use of signed-in user data, Google added another critical layer of functionality: As of May 15, the data is available to Google Analytics and advertisers creating audience lists.

The announcement was made quietly through the Google Analytics dashboard, but it has important implications for advertisers using Google Analytics — especially those who have been frustrated by some of its limitations. As Marketing Land noted, cross-device retargeting has long been available from other major ad platforms, including Facebook, but Google's retargeting capabilities were much more limited because they haven't allowed tracking via user sign-ins.

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Topics: Retargeting and Remarketing

How Target Advertising Can Drive Business Into Your Restaurant

Posted by Zuri Stanback on May 19, 2017 at 9:35 AM

Restaurants face the endless challenge of enticing consumers to walk through the front doors. Word-of-mouth carries a lot of clout, and the restaurant industry has been transformed by the heavy influence of online reviews.

But neither of these channels offer any control to the restaurant — that's where target advertising comes into play. By using digital channels to expose your restaurant to nearby consumers looking for a bite to eat, you can control some of your online fate while leveraging influential technology to make a greater impact.

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Topics: Reach Extension and Targeting, Food & Beverage

What Voice Search Means for Your SEO Strategy

Posted by Ashley Rios on May 17, 2017 at 1:54 PM

Voice search is making a quick move into the lives of mainstream customers. Smartphones now come with voice-activated digital assistants, in-house technology like your TV may already have voice functionality and in-home digital assistants such as Amazon Echo and Google home are already shipping to customers around the world.

According to research from VoiceLabs, an estimated 24.5 million devices will be shipped in 2017 alone, resulting in 33 million voice-first devices currently in use. That just counts voice-first digital assistants, which means the true number of voice search touchpoints — counting smartphones and other devices — is much higher.

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Topics: Search Engine Optimization (SEO)

Holiday Marketing: It's Never Too Early to Make Plans

Posted by Alyson Phillips on May 15, 2017 at 10:45 AM

It might feel like the last holiday shopping season just ended, but there's no rest for the weary because this year's is coming up fast. Retailers depend on a strong holiday shopping season to bolster their annual revenues, and success requires a smart, well-planned holiday marketing strategy.

Even though the true start of the holiday shopping season is still months away, retailers can't afford to wait. They need to start strategizing now so there's time to prepare for a multi-pronged, engaging retail strategy. The time to prep is now, and we've put together a quick guide to help you get started.

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Topics: Digital Marketing Strategy

Hidden Marketing Analytics Tools You Might Be Missing

Posted by Allison Sturtevant on May 12, 2017 at 11:02 AM

Though the vast majority of marketers are comfortable with making decisions based on broad analytics, such as cost per click, click-through rate and cost per acquisition, most marketing campaigns are more than just these numbers. To analyze digital marketing data from all angles, marketers need to take a deep dive into their campaigns using lesser-known marketing metrics and analytics tools. This could uncover hidden connections and information that further boosts business. Remember, it's important to investigate all channels and metrics of a campaign for determining the best suitable optimizations. Below are just a few metrics and tools that can lend more insight into your overall campaign activity.

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Topics: Analytics

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