Be In The Know Blog

What's Next in Voice Search Trends?

Posted by Ashley Rios on July 26, 2019 at 12:07 PM

From 2008 (when Google first added its voice search feature to the Google Mobile App on the iPhone) to 2010, voice search usage remained at a "statistical zero." However, from 2010 to 2016 voice search usage multiplied sevenfold, and now it is forecasted to reach 33.8% market share this year.

What are some current voice search trends you should pay special attention? Here are some significant insights that can be gleaned from recent studies:

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Topics: Voice Search

Broaden Your Digital Strategy with Local Solutions

Posted by Ashley Rios on July 10, 2019 at 9:00 AM

Take a moment to think about all of the digital spaces where customers exist. There's Facebook, Twitter, Instagram, TripAdvisor, Google, Eventbrite, Zomato — the list goes on and on. As a business, creating unique profiles with updated pictures, hours, and locations across all of these platforms can be headache-inducing (if not impossible).

So, how do you stay relevant in a market saturated in digital platforms? Great question! Let's talk about how your brand can stay relevant in the digital tsunami.

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Topics: Digital Marketing Strategy, local business

Four Critical Questions to Ask About Location Data

Posted by Zuri Stanback on July 2, 2019 at 9:14 AM

The realm of location data quality is a little messy-- many digital marketing agencies today fail to provide their clients with factual, reliable data when it comes to location-based digital marketing. It can be difficult to know who to trust and who to turn away as you begin looking for partnerships. That's why we've rounded up a quick list of questions you must ask any agency you're looking to partner with (or may already be partnered with!).

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Topics: location data, data

Facts About Data Discrepancies That’ll Make You A Better Marketer

Posted by Brooke Huntley on June 27, 2019 at 9:00 AM

Discrepancies make it quite difficult for you to successfully pull off your client's digital campaigns. That's why it's very frustrating when your Facebook, Google Analytics, and Google Ads data all display entirely different metrics.

After all, how do you confidently present your data findings to your clients when they're inconsistent, hard to interpret and cause you to come up with invalid assumptions?  

Furthermore, how do you do this without damaging your reputation and costing you your career?

Unfortunately, you don't. However, there is good news!

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Topics: Analytics, Google, data

Time Spent with Media in 2019

Posted by Jesse McCambridge on June 20, 2019 at 2:35 PM

How does your current media investment match with where consumers spend their time? Consumers make decisions every day about what products and services to buy. Check out our Infographic from the latest eMarketer report on “Time Spent with Media in 2019.” You can view the full report here.

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Topics: Digital Marketing Strategy, customer journey, traditional media

Audience Tailored Creative and the Rise of Audience Signals

Posted by Jennifer Dragon on June 19, 2019 at 10:05 AM

Marketing plays an important role in helping businesses attract and maintain customers. However, for any marketing campaign to be effective, it is important to employ the right strategies.

Today, businesses are increasingly developing customized messages in an attempt to resonate with target audiences. Unlike in the past--when basic demographic information was the basis for creating audience-tailored content--audience signals have given creative teams a new world in which to brainstorm. One of the most efficient ways to use audience signals is to come up with a core idea before bringing in personalization tweaks to ensure unique and relevant content for each audience.

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Topics: Marketing Strategy, target audience

Top Marketing Trends in the Legal Industry

Posted by Jenny Sutton on June 12, 2019 at 1:17 PM

Following an over-saturation of the legal field about a decade ago, many firms have struggled to remain competitive in their local markets. With the general public having so many options for legal representation, staying in business as a firm has become a matter of savvy marketing. But what trends should firms be aware of as they build their marketing strategy? How can firms ensure they're ahead of the curve when it comes to earning clients' trust?

We’ve rounded up some of the top marketing trends in the legal industry today. Anticipate these trends' evolution and growth alongside technological innovation and improved marketing education within the legal sphere. You may be surprised by how many opportunities there are for firms to market their services and land clients.

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Topics: Marketing Strategy

4 Best Practices to Turn Your Instagram Ads into Conversions

Posted by Ginger Gatewood on June 5, 2019 at 11:01 AM

With billions of people using social media, businesses are leveraging these platforms to target users and convert them into paying customers. Instagram is not only for teenagers posting selfies but also for businesses trying to reach prospects. The platform offers numerous features for businesses to reach different marketing goals:  brand awareness, improving website traffic, generating leads, and boosting sales.

Also, businesses want to take advantage of Instagram's highly engaged users. 50% of Instagram users follow one or more businesses. However, many businesses struggle with using paid Instagram ads and have problems using them effectively. This article will offer up four best practices to turn your paid Instagram ads into conversions.  

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Topics: target audience, Instagram ads

The Combined Power of Google Analytics and Google Ads

Posted by Brooke Huntley on May 29, 2019 at 10:30 AM

The Customer Journey Offers Critical New Data

Today the greater part of a customer's journey happens online. This proportion can go as high as 67%. For this reason, it is important to understand the intricacies of a  consumer’s journey. Through the aid of tools like Google Campaign Manager, Google Analytics and Google Ads, you will be able to study how customers engage with your brand across different devices. For instance, companies will be able to see if users browse the site on their phone but then move to their laptop to complete a transaction. If you learn that many desktop transactions begin on a phone, you might want to spend more of your budget targeting mobile devices.

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Topics: digital advertising, Google, Google Ads

Google Marketing Live 2019: Key Takeaways

Posted by Jesse McCambridge & Joseph Naylor on May 24, 2019 at 10:30 AM

Last week's Google Marketing Live 2019 event in San Francisco gave us a glimpse into the future of marketing through Google Ads. Our Local Solutions team was there in person and captured the following key takeaways for you.

From improved visuals and better audience targeting, to privacy and machine learning, they covered a lot of ground—and introduced some new tools to make our lives easier.  While there are plenty of other marketing platforms out there, Google's dominance in search makes it well worth paying attention to.  With that in mind, let's look at some of the highlights and biggest potential game-changers of the event. 

 

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Topics: Paid Search Engine Marketing, Google, Google Ads

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