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Content Management: Are You Doing It Right?

Posted by Quiana Wright on November 27, 2015 at 10:56 AM

Content managementBy employing a content marketing strategy, you can build your brand, improve your search engine ranking and reach current and potential customers in a meaningful way. But, you'll need to do more than just type up a few blog posts every now and then if you want to achieve real, measurable results. In order for your marketing campaign to be as successful as possible, you need to have a solid content management system in place. Here are some tips on how to manage your content in an effective and efficient manner.

Establish an Editorial Process

According to Web Marketing Today, one of the most common content marketing mistakes that companies make is not having an editorial calendar. By creating and maintaining this type of content calendar, you can visualize your editorial process and organize your content in terms of what you want to publish, when you want to publish it and how you want to promote it. You can then use this calendar to see where you can make improvements to the process. For instance, if you currently publish pieces on Tuesdays and Thursdays, but are finding that you don't have enough editing time in between, you can make the necessary adjustments to your publishing schedule. By setting up this type of calendar, you can ensure that your content production process is as streamlined and organized as possible.

Know When to Delegate

There are many parts and stages of a content marketing strategy. This includes writing and editing content, setting publishing schedules and deciding when and where to promote content socially. As such, it can be difficult to handle the entire effort on your own. Although you may be able to do so at first, the fact is that it takes many different levels and types of expertise to make a content strategy work well. If you aren't using talented writers, sharp editors, skilled project managers and social gurus to get the most out of your content, you're denying yourself the keys to success. By delegating tasks to those who have expertise in the designated area, you can ensure that the content you produce is of a high quality and gets as much exposure as possible through social channels.

Optimize Your Content

In order for your content to reach a wide audience, it has to be optimized. As such, it is important for you to choose search-friendly titles, use A/B split testing for social networking posts and incorporate one or more key phrases throughout each piece of content. The specifics of these procedures will vary depending on your industry and the size of the markets you want to reach, but making sure each piece of content is optimized is key.

By putting a thorough content management system in place, you can ensure that your content is as effective and far-reaching as possible.

Content is King
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Topics: Content Marketing

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