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Business Spotlight: Body Details True Laser Specialists

Posted by Jenny Sutton on February 14, 2018 at 10:42 AM


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Local Solutions is proud to have worked with Body Details for the past three years. In this Business Spotlight, learn how Local Solutions helped grow this 4 location laser clinic to 7, delivering over 100% revenue growth in less than 3 years.

Body Details has dared to be different, bold, and strategic as a small business in a major market. They recognized the importance of being present through all stages of the consumers’ buying journey, while understanding that efficiency is critical to success. As behaviors continue to shift online, Local Solutions and Body Details have worked closely together to ensure the campaign approach adjusts to engage with and market to the right clientele.

“We partnered with Cox Media Group, a media company that has deep roots at the local level and national expertise. Together, we have embarked on an omni-channel marketing campaign focused on lead generation.” Says Claudio Sorrentino, owner of Body Details.

But, this isn’t your typical “lead gen” campaign. When every dermatologist and medspa starts offering laser treatments and a large national brand dominates mainstream media, it’s what’s in the details that sets Body Details apart. It’s how we execute all the elements of the campaign that truly garners results.

The Media Mix

We created a comprehensive plan to reach the target consumer audience throughout their journey. By delivering engaging content through the right channels including paid search, social media and local radio, we were able to move the needle and drive new business.

  • Social Media: We created the "voice" to ensure consistency in social and carefully planned content to align with local events.
  • CMG Radio Talent: Using the power of local radio personalities, we established Body Details as the premier destination for effective laser treatments.
  • Engaging Imagery and Video: We took note of customers’ most frequently asked questions and created engaging imagery and videos to address them. Knowing access was critical, we made sure it was easily found on the website and all social channels.
  • Paid Search: We wanted to be there when people are searching, so it’s been critical to ensure Body Details always ranks at the top of Google search, both organically and via Google AdWords. We consistently exceed industry benchmarks.

Performance

Consistently testing, analyzing, and improving our campaign performance to have an effective, efficient model remains critical. We have tested a variety of social media, digital display, retargeting ad formats and new technology; such as Mobile Geo-Precise ads and Internet TV.

One of the most important elements of our approach is in our meticulous nature of analytics, attribution, and strategic planning. We analyze every campaign asset for efficiency and results while never losing sight of the future.

Our efforts have paid off. Body Details is South Florida’s most recognized brand for laser hair removal, tattoo removal and skin rejuvenation.

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Topics: Digital Marketing Strategy, Integrated Marketing

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