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Whitney Miner

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Importance of Data Analysis: 4 Metrics Every Business Should Track

Posted by Whitney Miner on April 4, 2016 at 1:15 PM

Is your company's marketing doing well? You might think so, but the truth is often told by your data analytics. Given the vast amount of information available through digital sources, businesses of any size, industry and location can use data to generate incredible insights for the company. The importance of data analysis can't be understated. This information can drive meaningful changes to any marketing strategy, optimizing campaigns across several channels — but to realize this potential, businesses have to understand what information they're looking for. There are a lot of data points to consider, and not all of them are created equal.

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Topics: Analytics

Are Your Website Performance Metrics Giving You the Full Story?

Posted by Whitney Miner on February 25, 2016 at 11:02 AM

Through the use of free and low-cost tools, businesses can get access to website performance metrics that tell the story of your digital success. This information can be of enormous value to your company, as it provides new insights that inform more efficient online practices and marketing strategies.

However, performance metrics can just as easily be misleading, painting only a partial picture of what's going on with your website. In worst-case scenarios, your interpretation of the data may be the opposite of what's happening in reality — but with no alternative data, it can be tough to separate fact from fiction.

Many companies face this struggle: Which website performance metrics matter most, and how can you tell? It's an imperfect science, but with hard work and careful attention, there are ways to uncover the truth that lies within your website performance metrics.

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Topics: Analytics

3 Website Performance Metrics You Just Can't Ignore

Posted by Whitney Miner on February 1, 2016 at 2:01 PM

A website is often home base for a brand's online presence. Website performance doesn't get quite as much attention as social media, content marketing and other innovative marketing solutions, but with a substandard website chugging along and offering a poor user experience, many of these campaigns will eventually reach a glass ceiling.

To go far in digital commerce, brands need a website built for the journey. Your website performance metrics can offer a blueprint to building a winning digital presence.

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Topics: Website Design & Development, Analytics

10 Key Metrics for Measuring Digital Campaign Performance

Posted by Whitney Miner on September 8, 2015 at 10:59 AM

Measuring digital campaign performance has come a long way since the days when, as Ad Age notes, nineteenth century merchant John Wanamaker declared, "Half my advertising is wasted; I just don't know which half." These days, digital tools exist to give you the information you need to optimize your campaign performance — if you know where to find them.

Users are exposed to an overwhelming amount of information each day, so they have become very selective about what they'll click on and when. They'll only pay attention to a message if it's intrinsically valuable to them. To determine if your message is reaching the right audience, you'll first need to determine your objectives, then marry them to the right metrics. Here are 10 metrics to help you decide what's working and what needs to be retooled or dropped.

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Topics: Analytics

How to Use Website Performance Metrics

Posted by Whitney Miner on July 31, 2015 at 10:18 AM

A fully functional and highly optimized website plays a major role in a business's success. By investing in a website, your company can reach a larger potential audience and create a focal point for all of your online activity.

Website performance metrics allow you to evaluate the success of your online marketing efforts. With some simple analytics, you can figure out how much traffic you're getting, which channels are proving to be the most valuable, how much revenue your website is generating and even how efficient your efforts are proving to be. But there are a lot of different metrics that have varying degrees of usefulness. Over the years, certain metrics have proven to be very helpful in assessing the ROI of a website, while others have turned out to be misleading.

Here are some of the main website performance metrics that your business should be aware of.

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Topics: Analytics

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