Be In The Know Blog

Theodore Pearsall

Recent Posts

Consumer Engagement: You Can't Take CTR to the Bank

Posted by Theodore Pearsall on July 24, 2017 at 11:06 AM

Quick! What's the first metric you should review to determine the success of your PPC campaign?

If you said click-through rate (CTR), you're not alone. In fact, when it comes to measuring consumer engagement, nearly every marketer considers CTR — as you should. While this is a good place to start, it shouldn't be the be-all and end-all KPI.

Why CTR Alone Isn't Enough

A campaign's click-through rate tells you how well your ad is able to convince consumers to take the next step. And while this is certainly important, there is much more to the story.

Read More

Topics: Digital Marketing Strategy

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers

 

Search the Blog...... ...