The automotive industry flaunts some of the best marketing tactics: glowing testimonials, virtual ride-alongs, creative sales campaigns and breathtaking photography.
And it all works — 88 million vehicles were sold in 2016, which was an increase of 4.8 percent over the previous year, according to the 2017 Automotive Trends report from Strategy&. But when it comes down to signing a purchase agreement, it's clear that customers want to know the details of the car they plan to buy.
That's where a vehicle detail page (VDP) comes into play. An overview of a popular make and model isn't good enough. It's time to get specific about individual vehicles for sale.