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Selena Bauman

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Generating SEM Leads: Selecting the Right Local Keywords Is Essential

Posted by Selena Bauman on May 23, 2016 at 1:22 PM

Crafting a search engine marketing (SEM) campaign can be quite the arduous task. You have to consider who you're targeting, whether you're selling an individual product or the business itself and, of course, how you can stay within budgetary constraints. However, with so much to consider, you may be glossing over one of the most important components of a campaign to generate SEM leads: local keywords.

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Topics: Paid Search Engine Marketing

3 Reasons Your SEM Campaign Isn't Generating Leads

Posted by Selena Bauman on May 4, 2016 at 11:48 AM

Crafting an SEM campaign is a lot of work, and it can be frustrating when a well-thought-out strategy isn't generating the leads you expected it to. However, by taking a step back and reevaluating some of your campaign's core components, you can get back on track without completely going back to the drawing board.

Whether your campaign has only been running for a few weeks or is well-established, these are three mistakes that you could be making right now.

Your Keywords Are Too Popular

When you first begin crafting your SEM campaign, you'll probably do a little research and find keywords that will help searchers connect with your business. Although this is a great place to start, it's easy to forget that competitors may very well be crafting their campaigns using the exact same keywords you are.

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Topics: Paid Search Engine Marketing

Using Paid Search Marketing to Get a Consumer's Foot in the Door

Posted by Selena Bauman on January 4, 2016 at 10:33 AM

Though online shopping allows consumers to make purchases while they're still wearing bunny slippers, surprising data was unveiled in early 2015 that showed the vast majority of consumers prefer to shop in store at least some of the time. PricewaterhouseCoopers reports that many consumers still shop at physical stores once a week, with only 27 percent shopping online weekly. However, even though consumers are willing to show up at a store, marketers have to give them a reason to do so. Fortunately, paid search marketing can help your business accomplish this task.

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Topics: Paid Search Engine Marketing

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