Be In The Know Blog

Maddie Thomas

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Home Services Marketing Tips for Small Business Owners

Posted by Maddie Thomas on September 11, 2018 at 2:15 PM

You've done the usual. You started a Facebook business page, wear your company logo shirt around town proudly and sponsor the Little League team. Your home services marketing tactics work pretty well, but there's still room for improvement. Whether you're fixing leaky faucets, mowing lawns, cleaning homes or helping homeowners in another way, you can land more customers by taking a structured approach to your promotional efforts.

Business operations software company Jobber shared a list of 2018 trends and predictions to help guide home services business owners. Here are a few of the top takeaways:

  • Customers seek time efficiency. The ability to book appointments 24/7 through apps or social platform messaging services trumps calling an office line during the 9-to-5.
  • Adopting new technology helps you rise above your competition. From promoting multiple lines of communication to using mobile billing and payment processes, adopt current tech trends.
  • Stay in touch with your clients. Being top of mind can only happen when your past customers hear from you regularly. Implementing a strategic marketing plan is the foundation for effective communication.

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Topics: Home Services, Integrated Marketing, Digital Marketing Strategy

5 Features of Annoying Display Ads (and How to Make Them Better)

Posted by Maddie Thomas on July 17, 2018 at 11:38 AM

Each week we hear a friend joke about banner blindness and pop-up takedowns. They simply click those ads away without regard to the information. Our marketing hearts sink, leading us to wonder how we could have made the content more pleasing — even engaging — rather than yet another annoyance. Thankfully, there are lots of options.

In 2017, the Nielsen Norman Group shared the results of a survey regarding digital advertising techniques completed by adults not involved in IT or marketing-related industries. Variants of 23 display ads were shown on desktop and mobile, then rated. Let's dig into the top five least-liked display ad types, and ways to make them more palatable.

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Topics: Premium Display and Banner Ads

Dayparting: Reaching the Right Audience at the Right Time

Posted by Maddie Thomas on March 6, 2018 at 10:54 AM

Dayparting allows marketers and advertisers to get the most out of their budget by scheduling ads to go live at opportune moments, whether it's the most effective day of the week or the least costly time of day.

If it sounds like an essential part of a successful advertising strategy, that's because it is. However, many businesses don't implement this tool for various reasons — either because they want to cast a wide net, they have trouble identifying their most profitable time slots or they're not even sure where to start.

In this post, we'll walk through everything you need to know about optimizing your ad schedule, including how to handle multiple platforms as well as how to test and analyze ad sets on a programmatic platform.

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Topics: Digital Marketing Strategy

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