Be In The Know Blog

There's no denying the power of content marketing. Not only does it cost 62 percent less than outbound marketing efforts, it also generates more than three times the number of leads, according to Demand Metric.

However, while a well-developed content marketing strategy can keep your audience engaged and your sales pipeline full, not every organization is successful in their efforts. So, what can you do to make sure your strategy delivers the results you want?

Here are three common questions that marketers must ask themselves when creating and optimizing content.

Digital audio offers great flexibility in how it's consumed, allowing users to listen during their daily commutes, at work, mowing the lawn and in dozens of other scenarios — all enabled by their mobile devices.

Brands outside the audio industry are beginning to see the opportunity of an audio streaming service as an advertising opportunity. According to a survey from Advertising Age reported by eMarketer, on average, 7 percent of advertising budgets were allocated to digital audio. But those same respondents expected this budget share to reach 11.6 percent within the next year.

Building a digital campaign isn't the end of a marketer's hard work. Measuring performance is crucial to understanding value and future campaign decisions. Marketers and their leadership need to understand the cost of these campaigns relative to the value they bring in, particularly when compared to other digital campaigns.

No company wants to waste money on marketing strategies that don't pay off. Here's a simple guide to identifying the right metrics, measuring performance and making business decisions based on campaign ROI.

Innovations in technology have transformed not just automotive marketing, but the entire industry. It's critical to know and understand how digital marketing solutions can and should be implemented for the auto industry, as well as how traditional media remains useful.

1. Get Personal

Your customer will most likely begin his or her car-buying research online. This is an ideal opportunity to take advantage of search retargeting, which places a piece of code into the browsers of customers who search for specific terms. Savvy media placement can deliver the matching make and model in ads that will appear in those customers' web searches or Facebook newsfeeds. The trick is to manage the data effectively.