As marketers, there are plenty of practical things you can do to increase conversions. Employing responsive design on your website, auditing your SEO techniques and ramping up your content marketing efforts are all good strategies. However, if you're ignoring your "contact us" form, you could be losing consumers right at the conversion finish line. Some experimentation and A/B testing may need to take place, but here are some simple ways for you to start increasing "contact us" form conversions.
1. Take a Look at Page Placement
We know that page design already has a huge impact on conversions as a whole. Graphics placement, banners and navigation all can affect what kind of impression your Web page makes on consumers, and the same holds true for forms. Try placing your "contact us" form near the top of the page, "above the fold," so that browsers won't have to scroll down to see it.