Almost every business has some sort of digital marketing strategy. Even if you ignore the internet entirely, it's likely that your company is mentioned online in business directories and reviews, which means it has a digital presence whether you like it or not.
But there's a simple reason these companies are deepening their investments in digital media marketing: it works. Digital marketing's benefits are numerous and are reflected not just in performance metrics, but in how they can uplift other non-digital marketing. Here's a quick rundown of why every brand has something to gain from digital marketing.