This is one of the best times to be a marketer, but it's also one of the hardest. On one hand, you have more technologies, tools and channels than ever before to help you target and reach your audience. On the other hand, so does everyone else.
That is to say, while you have the ability to directly message the customers most likely to purchase your products and services, those people are also being bombarded by literally thousands of messages from other advertisers every day. Creating ads that stand out is challenging — but it's not impossible.
Here are five things you can do to rise above the noise and reach your target audience: