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Eileen Varnson

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3 Ways to Make Native Advertising Campaigns Successful

Posted by Eileen Varnson on March 13, 2017 at 10:24 AM

In an age of pre-installed ad-blockers and near-universal rates of  banner ad blindness, it's no wonder why native advertising campaigns have experienced tremendous growth over the past few years. This style of marketing, which takes the form of sponsored content — video, text or image — fits in seamlessly with the content that frames it, and is already widely available online.

However, Business Insider reported this advertising media is projected to get even bigger, driving 74 percent of ad revenue by 2021. So with native advertising's near ubiquity looming ahead, how can you ensure your small or midsize business' native content stands out from the crowd?

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Topics: Native Advertising

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