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Ashley Williams

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3 Home Services Marketing Tips for This Summer

Posted by Ashley Williams on June 26, 2017 at 12:02 PM

The lazy days of summer are finally here, and for most, that means the time for vacations, grilling and plenty of relaxing. However, if you own a home improvement or services business, that may also mean less activity since home owners are preoccupied with summer fun. While this trend may have been true in years past, here are three solid home services marketing tips to implement this year so consumers come to your business, even as temperatures rise.

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Topics: Digital Marketing Strategy, Home Services

Don't Let These 3 Marketing Mistakes Haunt You This Season

Posted by Ashley Williams on October 27, 2016 at 10:10 AM

Reaching an online audience is hard. And while marketers may use a number of innovative strategies to seek out that consumer base, it's all too easy to sabotage yourself through simple marketing mistakes.

These mistakes can run the gamut from small oversights to huge blunders, but they all have one thing in common: They can torpedo your marketing campaigns, slashing your ROI and hurting your ability to find relevant consumers who are interested in what your company has to offer.

The list of potential mistakes can run into the dozens, if not the hundreds. But here are three simple mistakes you can correct right away.

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Topics: Search Engine Optimization (SEO), Website Design & Development

Fall Advertising Ideas to Jump Start Sales

Posted by Ashley Williams on August 17, 2016 at 1:35 PM

As the leaves and temperatures fall, the busiest season of the year heats up. That means now is the time to start planning your fall advertising. Being proactive with your holiday marketing plan will provide you with a leg up on the competition. It may even allow you some time to enjoy the holiday season yourself instead of scrambling last minute! Get ready to start planning with some of these ideas.

Deck The Handles

A low-cost way to spread holiday cheer is to hire a graphic designer to give your media images a seasonal feel. A holiday-inspired logo or cover is affordable and reusable. Using the same images across different platforms will help establish brand consistency through your website and social media accounts, too. Continuity is especially important if you conduct transactions online. A simple holiday wreath or strand of lights used across all marketing channels can instantly make your message pop. Take it a step further by creating images to coordinate with each holiday starting with leaves in September.

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Topics: Integrated Marketing

Using Audience Targeting to Reach Supermom

Posted by Ashley Williams on February 24, 2016 at 1:48 PM

Being a mom in the 21st century is a tough business. Stay-at-home moms, working moms and even work-at-home moms are facing increasing demands and pressures on their schedules. As marketers, it can be tough to reach a demographic that is seemingly always on the go and checking things off her to-do list with rapid-fire efficiency. While supermoms often power through the day with laser-focus, marketers can use audience targeting in a way that feels familiar, meaningful, and doesn't interfere with busy schedules. Ignoring the group just isn't an option. Moms are often the key financial decision makers in the household, according to a report by ClickZ

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Topics: Reach Extension and Targeting, Mobile Optimization and Advertising, Social Media Marketing

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