No matter how great a product is, a poor website user experience can be devastating to any business. Recent research from Forrester found that providing a good user experience through your business website could increase conversions by up to 400 percent — which is a hard number to ignore.
When customers need to solve a problem, they often go online. The critical first step toward capturing their attention is making sure they can find your business website, but it's just as important that your user experience convinces them to stay and convert.
Here are several simple guidelines to help you build an experience that attracts cutomers and grows your incoming revenue.