There's no shortage of examples of online reputation management catastrophes, and all it takes is one messy situation to tarnish your brand for good. But while larger organizations can work with pricey PR firms to orchestrate a rebound, smaller businesses aren't usually so lucky. In fact, failing to properly manage your company's reputation online could be a kiss of death to your business.
The good news is there are best practices to follow to maintain a positive reputation and keep current and prospective customers loving your brand. Here are our top three tips: