Getting past gatekeepers on search engines isn't easy — Google doesn't even release its algorithm for public analysis, so there's no blueprint for winning this endless optimization game.
There are dozens of metrics incorporated into these algorithms, and the ingredients are changing. Over time, the role of location expanded in these search results. Mobile search users often write queries with an implicit desire for local results, even if they don't type out that location. Google and other search engines employ metrics and strategies to quantify and qualify this location information as it relates to local businesses, according to MarTech Today.