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Ashley Rios

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Is an SEO Audit Necessary for Your Brand?

Posted by Ashley Rios on September 1, 2017 at 9:53 AM

Write it, and readers will find it. Or, will they? Just because you craft engaging and insightful content for your clients, doesn't mean potential customers are going to flood the Contact Us link with inquiries. Why? Your SEO might be slipping, or virtually non-existent. If you've never done an SEO audit, put it on your calendar as soon as possible. Then, click the recurring button and check on your SEO efforts at least once per quarter.

Addressing an Audit

First, let's quickly define what goes into auditing your SEO techniques. This process will help identify issues, implement fixes and interpret data collected by various search analytics companies. There are multiple, detailed steps of an audit, ranging from evaluating page speed to identifying duplicate content.

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Topics: Search Engine Optimization (SEO)

How Solid is Your Mobile User Experience?

Posted by Ashley Rios on August 25, 2017 at 11:57 AM

Have you ever searched for a company on your smartphone, clicked on the site and nothing happens? The site won't launch, so you go to plan B, which is likely another company's site. It doesn't matter that your company has adopted the latest technology, offers incredible products and wows with customer service if your mobile user experience is frustrating.

Eighty-nine percent of people are likely to recommend a brand after having a positive experience on mobile, according to Think With Google. And, what if the experience is a flop? Another 62 percent of people are less likely to shop with that brand in the future based on negative experiences in this realm.

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Topics: Mobile Optimization and Advertising

3 Small Business Marketing Tips to Boost Your Law Firm

Posted by Ashley Rios on August 14, 2017 at 10:08 AM

Even the best lawyers need to market their firm and its services to build a strong base of clients. But lawyers aren't marketers and running an efficient small business marketing strategy often isn't second nature.

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Topics: Digital Marketing Strategy, Professional Services

Micro-moments: Leverage the Moments That Matter Most

Posted by Ashley Rios on July 28, 2017 at 1:03 PM

If your business sells tacos, you probably cash in on the hashtag #TacoTuesday. You guesstimate that a high percentage of your customer base will be persuaded to eat tacos on Tuesday, thanks to jokes at work, memes on social media and general knowledge of the spicy food-worshiping day.

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Topics: Search Engine Optimization (SEO)

3 Website Design Updates to Attract and Convert Customers Fast

Posted by Ashley Rios on July 21, 2017 at 1:11 PM

People take first impressions seriously. That's why a clean and updated website design is vital when it comes to attracting new prospects. And while adventurous property buyers may see value in a fixer-upper, an outdated website will always drive leads right into the clutches of your competitors.

But how exactly does poor web design turn off prospects? And how can you earn them back? Here are the three design updates you need to make:

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Topics: Website Design & Development

Why Google is Critical to Restaurant Success

Posted by Ashley Rios on June 28, 2017 at 1:35 PM

While food delivery used to be most closely associated with Chinese food and pizza, online delivery services have provided consumers a whole new world of choices for breakfast, lunch, dinner and even dessert. Even though restaurant owners might vaguely know about these services — or perhaps even use one or two of them — there are even bigger opportunities for restaurant owners to bring their world-class dishes to as many guests as possible. Here are a few reasons why Google is critical to restaurant success:

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Topics: Search Engine Optimization (SEO)

Web Development for Small Businesses: 4 Common Website Design Mistakes

Posted by Ashley Rios on June 12, 2017 at 1:06 PM

Pushing the "publish" button on a new website amplifies a small business launch. But when time runs short, a grand opening looms and social media fans clamor for information, it's not unheard of to activate a website early. Don't get in a rush with web development and fall victim to these four brand-damaging and potentially profit-squashing website design mistakes.

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Topics: Website Design & Development

3 Easy Online Reputation Management Tips

Posted by Ashley Rios on June 7, 2017 at 1:42 PM

There's no shortage of examples of online reputation management catastrophes, and all it takes is one messy situation to tarnish your brand for good. But while larger organizations can work with pricey PR firms to orchestrate a rebound, smaller businesses aren't usually so lucky. In fact, failing to properly manage your company's reputation online could be a kiss of death to your business.

The good news is there are best practices to follow to maintain a positive reputation and keep current and prospective customers loving your brand. Here are our top three tips:

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Topics: Search Engine Optimization (SEO)

5 SEO Trends You Can't Ignore in 2017

Posted by Ashley Rios on June 2, 2017 at 11:03 AM

As long as Google has been generating results for user's search inquiries, businesses have been striving to reach the top of page one. After all, 75 percent of users never scroll past the first page of search results, according to HubSpot. Achieving the highly coveted top result can bring plenty of traffic to your site and potential leads to your business.

While algorithms often change, one thing is guaranteed: Search engines will always strive to connect users with the best possible answers to their questions. And the most effective SEO trends are those that improve the user experience.

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Topics: Search Engine Optimization (SEO)

What Voice Search Means for Your SEO Strategy

Posted by Ashley Rios on May 17, 2017 at 1:54 PM

Voice search is making a quick move into the lives of mainstream customers. Smartphones now come with voice-activated digital assistants, in-house technology like your TV may already have voice functionality and in-home digital assistants such as Amazon Echo and Google home are already shipping to customers around the world.

According to research from VoiceLabs, an estimated 24.5 million devices will be shipped in 2017 alone, resulting in 33 million voice-first devices currently in use. That just counts voice-first digital assistants, which means the true number of voice search touchpoints — counting smartphones and other devices — is much higher.

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Topics: Search Engine Optimization (SEO)

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