Pinterest is often overlooked as an advertising platform, but the virtual pinboard has 250 million active monthly users. It is hugely popular for people seeking inspiration for weddings, cooking, fashion, home renovation and more.
Given its widespread use in sparking creativity among users, Pinterest is perfect for promoting new brands, products and ideas.
Lifestyle brands not advertising on the platform are missing opportunities for customer acquisition.
Today we wrap up our Social Audience Targeting series looking at how to best create a social campaign within Pinterest.