It can be tempting to play it safe with a marketing strategy, sticking with a well-established audience that is already familiar with your product or service. However, new data suggests that marketers who don't reach out to one very specific demographic in the next few years could be missing out. Big time.
According to MarketingLand, there are 59 million Hispanic-Americans living in the United States, and more than 40 percent of that total population falls into the millennial demographic. And not only are Hispanic millennials extremely well-connected — a report from Viant found that the group spends 25 percent more time on their smartphones than their peers — they also make up a significant percentage of the $1.5 trillion purchasing power of U.S. Hispanics.