Though boosting website conversion rates seems like a straightforward task for marketers, there's some nuance to crafting a strategy that includes this goal. In fact, while it may sound a little strange, some of the efforts you may take to get customers to convert could actually end up having the reverse effect, driving them away from your website. Here are three mistakes you might be making that could adversely affect your website conversion rate.
1. You're Trying Too Hard to Educate Your Customers
It's no secret that today's customer is well-educated. But don't underestimate just how educated your average customer is. According to Forbes, 82 percent of customers research something online long before they're ready to purchase, meaning they've already done their homework. Additionally, they likely know exactly what they want and are just looking for the right business to help them accomplish their goal.