Signs that it's time for a rebranding strategy may not always be obvious, and many companies fail to recognize them until it's too late.
To ensure your brand remains fresh and relevant, it's always helpful to stay in touch with your clients or customers — whether via email, social media or even phone calls. But while B2C interaction is great, it isn't always reliable. It can be difficult to tell if an issue is a widespread problem or the grievance of an outspoken individual.
Numbers, on the other hand, don't lie. In the first installment of our rebranding series, we'll walk through some of the business metrics that may indicate it's time for a brand audit.