The Web offers a seemingly endless supply of resources for online marketers. Here are several great tools that you should have on your radar — and they're all free!
Piktochart's easy-to-customize graphic templates will help you create, edit and share clean, professional infographics with ease. You can upgrade to a Pro account for additional features.
Get the most out of your photos with this free photo-editing tool. You can upload images and then turn them into ads, invitations or posters. You can also design your own graphic from scratch. Their themes range from school days to vampire scrawl, with plenty in between.
IFTTT stands for "If this, then that." You create custom recipes, or workflows, comprised of if/then statements to create and automate connections. For example, you can input "if I check in on FourSquare, then compose a tweet," and your FourSquare check-ins will be automatically shared on Twitter. You can also share the recipes you create with others.
You know your product, but you're stumped for fresh ideas to blog about for your website visitors. Input nouns you would like to write about, and Hubspot's Blog Topic Generator mashes them up into surprisingly great blog content ideas, five at a time. Map out a month's worth of posts in minutes.
Tweriod analyzes the best times to tweet for more exposure and replies. It anlayzes both your tweets and those of your followers to help determine your optimal posting time. Once your peak times are established, you can sync this tool with your Buffer account to optimize your tweets.
There are a several tools for pushing content out through your social networks, but for ease of use, Buffer tops the list. Buffer easily integrates with Chrome, allowing you to schedule posts directly within apps such as Tumblr, Facebook and Twitter as well as using content from other Web pages. It even offers the option of visiting the dashboard with every post so you can monitor successes with a glance.
Google Analytics keeps track of traffic, where it's coming from and how it's moving through your site. It can also capture demographic information from your visitors, from age and geographic distribution to affinity categories.
For targeted mailings, this easy-to-navigate site offers multiple templates that enable you to create a professional-looking newsletter easily and quickly. Campaign reports offer readable data on who's clicking what. Lists make it easy to segment groups, while the phone app for database maintenance makes it possible for online marketing consultants everywhere to capture new subscribers on the go.