For years, Search Engine Optimization (or SEO) has been a critical driver of digital success for brands. The simple concept (boost rankings and get clicks) has become a full-fledged billion-dollar industry. Competition for top keywords is fierce with some of the most expensive PPC keywords run well over $50 per click.
Over 90% of online experiences start on a search engine. Whether these are funnel-driven experiences or simply click-by-shoppers, SEO helps brands boost conversions and stay digitally relevant. So, what happens when users stop finding your website through search engines? And, how do brands evolve when over half of the population stops clicking?
Welcome to zero-click searches where over half of all digital searches come from.