Be In The Know Blog

Riding the Voice Search Wave to Enhance Your Online Marketing Strategy

Posted by Pete Stafford on August 21, 2019 at 3:59 PM

The future of voice technology promises endless possibilities, and one thing is evident at the moment: voice search technology is gaining popularity among consumers with advanced voice assistant devices. Similarly, there is a driving need between companies to establish voice search strategies to add value to their digital marketing plans. This five-minute read covers everything from the state of the technology at the moment to how you can transform the way consumers search for and locate your brand.

Brands are finding more reasons to adopt voice strategies. The emerging technology will keep growing and changing the way optimization is done. Thus, establishing efficient strategies could earn you more traffic while improving your customer experience.

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Topics: Voice Search

What's Next in Voice Search Trends?

Posted by Ashley Rios on July 26, 2019 at 12:07 PM

From 2008 (when Google first added its voice search feature to the Google Mobile App on the iPhone) to 2010, voice search usage remained at a "statistical zero." However, from 2010 to 2016 voice search usage multiplied sevenfold, and now it is forecasted to reach 33.8% market share this year.

What are some current voice search trends you should pay special attention? Here are some significant insights that can be gleaned from recent studies:

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Topics: Voice Search

Amazon's Alexa Learns HIPAA: What it Means for Your Business

Posted by Ashley Rios on April 29, 2019 at 4:45 PM

Amazon has launched new HIPAA-compliant skills aimed at improving voice services in healthcare fields. All of these skills will now transmit health-related information via voice within the confines established by HIPAA.

While HIPAA-compliant voice features have been on the horizon for some time now, this marks a significant step towards progress in the $3.5 trillion healthcare industry. While healthcare has lagged behind other consumer-facing industries when it comes to technology, this new software coming out of Amazon appears to be the light at the end of the tunnel.

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Topics: Digital Marketing Strategy, Amazon, Voice Search

How Voice Search Will Impact Your Digital Marketing Trajectory in 2019

Posted by Joe Weir on March 5, 2019 at 10:07 AM

Digital marketing is now one of the most essential tools in marketer's lives. The marvel of its size is increasing every day as more marketers realize the importance of digital within their marketing plans. eMarketer’s recent report on US ad spending revealed the numbers that back what most marketers already know: digital marketing are on the rise. In fact, 54% of all advertising in the US is allocated to digital marketing services.

There are many digital marketing tools used today, and voice search is one of the hottest trends. According to eMarketer, 91.0 million people, or 27.6% of the US population, will use a voice assistant via any device at least once per month in 2018.

Below are the top ways through which voice search can impact your digital marketing this year.

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Topics: Digital Marketing Strategy, digital advertising, Voice Search

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