Be In The Know Blog

Amazon's Alexa Learns HIPAA: What it Means for Your Business

Posted by Ashley Rios on April 29, 2019 at 4:45 PM

Amazon has launched new HIPAA-compliant skills aimed at improving voice services in healthcare fields. All of these skills will now transmit health-related information via voice within the confines established by HIPAA.

While HIPAA-compliant voice features have been on the horizon for some time now, this marks a significant step towards progress in the $3.5 trillion healthcare industry. While healthcare has lagged behind other consumer-facing industries when it comes to technology, this new software coming out of Amazon appears to be the light at the end of the tunnel.

Read More

Topics: Digital Marketing Strategy, Amazon, Voice Search

How Voice Search Will Impact Your Digital Marketing Trajectory in 2019

Posted by Joe Weir on March 5, 2019 at 10:07 AM

Digital marketing is now one of the most essential tools in marketer's lives. The marvel of its size is increasing every day as more marketers realize the importance of digital within their marketing plans. eMarketer’s recent report on US ad spending revealed the numbers that back what most marketers already know: digital marketing are on the rise. In fact, 54% of all advertising in the US is allocated to digital marketing services.

There are many digital marketing tools used today, and voice search is one of the hottest trends. According to eMarketer, 91.0 million people, or 27.6% of the US population, will use a voice assistant via any device at least once per month in 2018.

Below are the top ways through which voice search can impact your digital marketing this year.

Read More

Topics: Digital Marketing Strategy, digital advertising, Voice Search

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers