Be In The Know Blog

Hot News in U.S. Digital Video and TV Advertising Trends

Posted by Solomon Cormier on April 4, 2019 at 3:26 PM

According to eMarketer, content delivered via digital video and TV advertising is projected to follow its current upward trend after a strong first quarter in 2019. These numbers include TV and  video advertising delivered across a multitude of platforms. So, what does this mean for marketing departments in all businesses, of all sizes, in various industries throughout the United States? 
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Topics: Video Advertising, Marketing Strategy, video marketing

Facebook Watch: What is it?

Posted by Ginger Gatewood on March 13, 2019 at 11:40 AM

After launching in 2004, Facebook quickly became one of the top online destinations for social media. But for many years, the site didn't have a video feature so users would share videos from YouTube or other sites, many of which were competitors of Facebook. That changed in 2017, when they launched Facebook Watch, a day after announcing the new service.

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Topics: facebook, social media, online video, video marketing

Video Best Practices Based on Lessons From Hollywood

Posted by Solomon Cormier on January 14, 2019 at 8:33 AM

Faster internet speeds and easier streaming capabilities have opened the door for better digital video experiences. As consumers demonstrate an unending appetite for video content, brands are pushing their marketing departments to ramp up production and develop campaigns that deliver results.

As the production side of video becomes more cost-effective for SMBs to consider, a greater challenge facing these campaigns is ensuring that the video content messaging aligns with the voice and marketing goals of the company. When it comes to following video best practices, brands must make sure this content satisfies the desires of their target audience.

No industry understands this better than Hollywood. If you're looking for ways to optimize your video messaging for your target customer base, you can glean inspiration from the movie production studios.

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Topics: online video, video marketing

How a Video Marketing Strategy Can Boost Your Business

Posted by Solomon Cormier on January 2, 2019 at 10:01 AM

Video has been a major buzzword in digital marketing for some time now, but sometimes it's necessary to step back and remember all the factors that make it such a powerful branding tool, and why you focused so much of your ad budget on video in the first place.

With YouTube reaching 1.5 billion visitors each month, it's hard to ignore video's influence on society and culture. Have you considered how a video marketing strategy can help your business? Here are just a few ways that video can bulk up your brand.

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Topics: Video Advertising, online video, video marketing

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