Be In The Know Blog

Cox Trading Desk is the Key to Targeting the Right Audience

Posted by Joseph Naylor on September 5, 2019 at 4:42 PM

Are your display, video, and audio ads struggling to make an impact? Are you targeting the right consumers and getting the conversions you want? Is your digital media strategy drowning in a sea of competitors? Cox Media Group is here to help.

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Topics: targeted display advertising

Which Is the Best Online Advertising Strategy: PPC or Social Media?

Posted by Pete Stafford on February 26, 2019 at 3:53 PM

Today, marketers are forced to navigate more advertising platforms than ever before and deciding where to allocate budget has become increasingly challenging. However, the success of your online advertising strategy relies on your ability to choose wisely.

Two of the most common types of online advertising are pay-per-click (PPC) advertising and social media advertising. To help you make the most of your budget, we're going to delve into the benefits of each strategy.

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Topics: digital advertising, social media, targeted display advertising, ppc

3 Lead-Generating Tactics for Marketers

Posted by Jenny Sutton on January 10, 2019 at 9:06 AM

Lead-generating tactics play an important role in the digital age. There are hundreds of ways that businesses can get their names out there, but these three basic concepts form a good foundation for a lead-generation strategy. By investing in these three areas, you can boost sales and make a serious online impact.

 

Paid Search

Paid search is one of the most popular lead-generating tactics, and for good reason: It works. The idea behind paid search is that it can serve your ads to literally anyone who might be interested in your product and, when used effectively, can actually help improve other marketing tactics.

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Topics: Paid Search Engine Marketing, Content Marketing, lead-gen, targeted display advertising

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