Be In The Know Blog

3 Ways Location Information Can Drive Foot Traffic to Your Store

Posted by Jenny Sutton on January 4, 2019 at 10:26 AM

As online shopping continues to gain favor with customers, maintaining foot traffic in brick-and-mortar stores is an ongoing challenge for retail brands. Location information offers at least a partial solution to these headaches, leveraging data from shopper smartphones to improve targeting based on geography.

Savvy business owners realize the importance of considering location in their brand marketing strategy.

Here are three actions that any company can take to seize this opportunity and attract local shoppers.

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Topics: Retail, geo-targeting, retail marketing, location data

Advertising on Amazon: Benefits for Marketers

Posted by Joseph Naylor on December 28, 2018 at 10:17 AM

The value of advertising on Amazon is a lot like the value of paying to upgrade your visibility through premium placements on Google and other search platforms.

While Amazon might function as a threat to local retailers everywhere, Fast Company argued that's not enough to stop those local businesses from advertising through the retail giant.

Here are four reasons why retailers are turning to the platform to use its marketing tools.

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Topics: Digital Marketing Strategy, Retail, Amazon

Marketing to Hispanic Consumers This Holiday Season

Posted by Carlye Creel on November 13, 2017 at 10:51 AM

It might be hard to believe, but the holiday shopping season is upon us. You may be eager to implement your holiday strategy after months of careful planning, but it's important not to overlook one key component: marketing to Hispanic consumers.

ThinkNow Research noted that the Hispanic market has been very receptive to advertising in recent years, and one-third of Hispanic shoppers will spend more this holiday season than they did last year. Here are three steps you can take to make the most of this marketing opportunity.

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Topics: Retail

3 Back-to-school Trends Marketers Should Watch for in 2017

Posted by Ashley Williams on August 23, 2017 at 9:48 AM

Fall is almost here, and along with cooler temperatures, it means kids have been heading back to school. While parents may have mixed feelings about their kids returning to school — or perhaps going for the first time — there's one thing that they all share in common: the hassle of back-to-school shopping.

Though there's nothing that can take away the stress of fighting for the right color notebook or a pack of crayons, there are back-to-school trends marketers should take advantage of to make this annual ritual a little bit easier for parents and increase their own sales.

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Topics: Retail

Rethink Your Back-to-School Marketing Strategy

Posted by Carlye Creel on July 17, 2017 at 10:03 AM

If your back-to-school marketing strategy launches in late summer and wraps up after the first bell rings, it's time to re-think your approach. Take a moment to embrace a wider view of students. Sure, there's the elementary through high school population, but what about traditional and non-traditional college students or graduate school? Students attending schools that are in-service year-round is something to consider, as well. Marketing campaigns running from July through August are often too narrow in focus to include everyone who's heading to classes. Here's what to do.

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Topics: Digital Marketing Strategy, Retail

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