Be In The Know Blog

4 Website Problems That Only a Responsive Design Can Fix

Posted by Selena Lawson on April 13, 2015 at 10:11 AM

Responsive design is no longer an innovative alternative to traditional website creation: The rise of multiple devices and platforms has made it a necessity for brands catering to large, diverse audiences. Many companies have already converted their websites to a one-size-fits-all solution, increasing efficiency and appeal at an attractive price.

But some brands remain resistant to the new technology, despite consequences that can hurt their digital potential. If you continue to run a website without responsive design, your performance is suffering, whether you realize it or not. Here are some of the most common negative effects you might not even know you're facing:

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Topics: Responsive Design

Guest Post: The Importance of a Positive User Experience

Posted by Jenny Grifenhagen on February 9, 2015 at 9:36 AM

*This article is a guest post written by our web services partner, Cardinal Web Solutions. 

A few weeks ago, a rock skipped up and hit my windshield as I was driving down I-85, creating a crack about 15 inches long. After asking neighbors and friends if they knew anyone in the area who could fix it in a timely manner without breaking the bank, I was referred to a company whose pricing looked great and could have it done the following day. 

I hopped on their website and proceeded to the contact page, hoping to secure my appointment, when I noticed the form was broken. There was no “Schedule Work” button or way to submit my information. I called the number listed on the site a few times trying to get in touch with someone, but was unsuccessful.

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Topics: Responsive Design, Mobile Optimization and Advertising, Website Design & Development

Web Design: 3 Mistakes Your Small Business Didn't Know It Was Making

Posted by Selena Lawson on October 10, 2014 at 1:21 PM

If you own a small business, you already know how important it is to have an online presence. Not only is strong Web design beneficial for potential customers who want to find out more about your business, but it will also help consumers who haven't driven by your physical location find you via online search results. Simply having a website isn't enough. Small businesses who run their own websites (which represent one-third of the overall market, according to Inc.) may be making some big mistakes that can hamper even the most well-thought-out design. Here are three Web design mistakes you may be making, without even knowing it.

1.No Prominent Call-to-Action

When a user visits a business' website, there are two main intentions behind the action: the informational and the transactional. In both of these cases, not having a prominent call-to-action can severely hamper a user's satisfaction with the website and will definitely reduce conversions. Consumers who are looking for general information about a business will be frustrated by the lack of direction, and those who are looking to make a purchase will likely take their business elsewhere, as the ability to purchase (or at least get more information) isn't prominently displayed. Having a call-to-action that is prominently displayed and easy to find ensures that users visiting your website can easily connect with you.

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Topics: Responsive Design, Website Design & Development

Restaurant Marketing: 3 Tips to Entice Guests Into Your Restaurant

Posted by Selena Lawson on October 6, 2014 at 1:44 PM

It's true that there's no one-size-fits-all approach to marketing, and nowhere is that more apparent than in the hospitality industry. Restaurant marketing in particular can be a challenge since competition is intense and value propositions can vary wildly depending on both target and local markets. So how can you get consumers to take notice of your restaurant? These three restaurant marketing tips can help you attract more guests and get casual diners to become frequent patrons.

1. Don't Just Establish a Social Media Presence; Be Present on Social Media

Many businesses see the intrinsic value in social media and set up accounts on multiple sites, including Facebook, Twitter and Pinterest. However, simply creating an account and establishing a presence on these networks isn't enough. Being present on these networks with regular updates is crucial to getting the word out about your restaurant. Try posting photos of new menu items, highlighting positive guest reviews and offering special deals and discounts. These highly shareable posts will help you get the word out about your restaurant, and as users like, comment, pin and retweet these posts, your visibility will rise. The Wall Street Journal reports that Twitter even has a click-to-call feature that restaurants can use to encourage hungry users to make reservations instantly. Being present on all your social media accounts will help boost engagement with existing patrons, encourage return visits and help spread the word about your restaurant in an organic way.

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Topics: Responsive Design, Search Engine Optimization (SEO), Social Media Marketing, Food & Beverage

With Responsive Design, Brands Can Drive Traffic, Conversions

Posted by Selena Lawson on September 26, 2014 at 12:52 PM

Developing a slick retail website is tough work. When brands are then told that they need to build multiple versions of their website, including mobile-friendly designs, it's easy to feel resistant: the costs are high, the time intensive, the technology unfamiliar.

These are valid fears for leadership that doesn't understand how tech trends affect commerce, but they can inflict serious damage on a brand in the long run. Thanks to responsive design, the demands of catering to different devices and platforms aren't as significant as they once were. Responsive design is a one-size-fits all Web design solution that fits any device, anywhere.

Now, instead of building multiple websites — at a very high cost — companies can invest in a single version of their website that modifies itself to fit the device functionality of each individual user. It's cost effective, SEO friendly and offers other benefits, including unified design.

But business leadership may still ask, "What's the benefit of considering mobile in the first place?" Here are some convincing key points.

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Topics: Responsive Design, Website Design & Development

7 Web Design Optimization Tips for Mobile

Posted by Selena Lawson on September 2, 2014 at 11:42 AM

Though it's tempting to simply create a mobile version of your website and pat yourself on the back for a job well done and move on to another project, search habits are changing. Now, responsive websites are the best choice for an optimal customer experience. Marketers can't sit on their laurels when it comes to Web design. It's vital that Web design evolve and change to meet consumer needs, especially because a study by Google and Nielsen reveals that more than half of mobile purchases occur within an hour of initial search, making mobile optimization more important than ever. Here are 7 quick ways you can make sure your site is truly optimized for all users.

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Topics: Responsive Design, Mobile Optimization and Advertising

Four Reasons Why Responsive Design Is What Everyone Is Talking About

Posted by Selena Lawson on March 3, 2014 at 11:08 AM

As tablets and smartphones increase in popularity, mobile devices are rivaling traditional desktops in terms of online usage. In fact, Business Insider reports that mobile usage will exceed desktop usage by the end of 2014. The lack of a standard, one-size-fits-all solution has prevented many companies from investing in a website that is optimized for every user experience.

That's why responsive design is all the rage in mobile device optimization. This new design approach provides an across-the-board solution that accommodates any device or functionality. This streamlined approach offers advantages that can improve online traffic, conversions and customer retention. Here are five key reasons that responsive design is the hot topic.

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Topics: Responsive Design

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