Each week we hear a friend joke about banner blindness and pop-up takedowns. They simply click those ads away without regard to the information. Our marketing hearts sink, leading us to wonder how we could have made the content more pleasing — even engaging — rather than yet another annoyance. Thankfully, there are lots of options.
In 2017, the Nielsen Norman Group shared the results of a survey regarding digital advertising techniques completed by adults not involved in IT or marketing-related industries. Variants of 23 display ads were shown on desktop and mobile, then rated. Let's dig into the top five least-liked display ad types, and ways to make them more palatable.