Are you getting ready to launch a new product, or have you recently launched a new offering? If you take a closer look at who's buying, you’ll probably notice that your current customers and clients are your top spenders.
Traditional marketing methods like billboards, print ads and TV/radio commercials were used long before digital marketing, but local marketers may struggle with tying traditional marketing spend to customer acquisition. Digital channels like online ads or social media provide convenient and intuitive dashboards with all the information you need to know.
But when you combine the insight of data with the appeal of print and broadcast media, the result can be greater than the sum of their parts.
That's why so many businesses today are using traditional forms of marketing in conjunction with organic, paid and social channels. According to Borrell's 2018 Local Advertiser Survey, most companies are planning to increase spend across the board.
If you're a small business, the Super Bowl of sales is just around the corner. Do you have your Small Business Saturday marketing ideas lined up and ready to go? If not, don't worry. There are ways to ensure your business scores a touchdown.
Small Business Saturday is the perfect opportunity for small business owners to double down on their marketing strategies and find new customers by using eye-catching content. Learn how to get the most out of the small business event of the season.
Whether you're marketing for a seasonal business or a year-round venture that's hit an inexplicable slump, facing the end of your peak selling season can feel disappointing. After months of high-volume leads and successful seasonal campaigns, losing momentum is disheartening.
While seasonal downtrends may seem like an inevitable part of business, they can actually become one of the most valuable times of the year. Here are five off-season marketing strategy ideas to help you keep existing customers engaged and grow your business.
Artificial intelligence (AI) can make content more user-friendly and empower marketers to work efficiently. However, discussions about AI and content marketing often center on the potential for machines to eventually replace writers. While the technology is already used to generate sports and financial news updates, creating bots smart enough to write with nuance, creativity, original research and critical thinking is far off.
Still, AI's major role in search has significant implications for content marketers.
Don't go it alone. Today is the day you browse and bookmark a few key marketing resources to make your everyday business tasks run smoother.
Here are our top picks for staying in the loop on marketing trends, getting tips for executing your tasks and testing whether or not your efforts are successful.
In addition to reviewing the internet properties you manage (and your competitors!), it's a good idea to check in regularly with a few expert resources.
If it's been awhile since you reviewed your marketing strategy, it's time to kick it up a notch. Whether it's a holiday promotion, product launch or annual strategy, your next marketing campaign needs to sizzle. Move beyond the catchy, yet expected, social posts and standard weekly branded video spots. The basic strategy you've been embracing needs a makeover. Here's how to improve your marketing strategy.
After a beta launch in May, Google's responsive search ads are now available through its advertising platform. This new product is designed to offer the size, customization and flexibility that today's businesses need when crafting messaging for their unique target audiences.
This new search ad solution can now deliver tens of thousands of feature combinations, which means there are nearly endless ways to optimize the tool to produce better results. Here's a brief guide on what responsive ads can offer your business marketing efforts.
You are the ultimate small business owner. By day, you develop and offer amazing products or services to an appreciative audience. In the evenings, you manage the books, crunch budgets and learn about branding. Kudos to you!
So, how's your marketing strategy performing this year? How many leads have you converted into sales? Is your social presence getting stronger and influencing your ideal customers? If you're feeling a bit deflated, don't. Many small business owners need marketing help. They have more responsibilities to manage than ever imagined, and marketing often gets pushed to the back burner during a busy week. We get it.
You have no hesitation calling your accountant friend when a question pops up during tax season, or asking your buddy from college for software recommendations. If you're feeling confused and lost about your marketing efforts, it's OK to ask for help. And you really should if you're facing any of these milestones.