Advertising and marketing needs to deliver an expected return on investment. Cox Media Group Local Solutions is laser focused on delivering real business results for our clients. We are so committed to this cause that we invested heavily in a multi-phase custom research study to better understand advertiser needs, wants and satisfaction levels with their results. We then shared the analysis of the findings across our markets to better inform our sales teams and improve the way we recommend and provide our best-in-class solutions.
Combining the research with our first-hand knowledge of knowing what works best by managing thousands of campaigns drives the way we build our portfolio and helps us to develop custom campaign strategies that work! It’s a winning combination that ultimately provides the right solutions for CMG customers with a two-three times higher satisfaction level.