Be In The Know Blog

Simple Tips for an Effective Legal PPC Campaign

Posted by Pete Stafford on March 20, 2019 at 3:34 PM

The keywords "lawyer" and "attorney" are some of the most expensive in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads.

That doesn't mean you shouldn't use PPC ads — they're one of the most effective ways to reach potential clients when they need you most. Follow these tips to design your next campaigns right down to the granular details so clients find you at the right time and place.

Read More

Topics: digital advertising, target audience, lead-gen, ppc

Managing Your Email Marketing List: Why It's Time for a Makeover

Posted by Jenny Sutton on February 6, 2019 at 9:23 AM

If you use email marketing to notify your customers of special offers and upcoming events, every new subscriber may seem like a source of potential business growth. However, if your expanding contacts aren't adding to your bottom line, managing your email marketing list may be the answer.

Customers are using tools like Unroll.me to rid their inboxes of unwanted or irrelevant marketing communications, but don't let that hurt your feelings. Instead, view this as a healthy and necessary purge of contacts that are very unlikely to convert — and a chance to cultivate a list of brand-new, high-potential leads.

Think of it as an opportunity to start fresh. Those segmented workflows you've been putting off? Now's your time to figure them out. Have some new acquisition techniques you want to test? There's never been a better opportunity than now.

In this post, we'll review some the strategies to help manage your email marketing list. We're focusing on your internal marketing campaigns sent to your subscribers, rather than paid email campaigns where you select a target audience. We'll talk about what you can learn from your lean email list, ways you can take advantage of a smaller cohort and how to build a new list of highly qualified and interested leads.

Read More

Topics: Email Marketing, lead-gen

3 Lead-Generating Tactics for Marketers

Posted by Jenny Sutton on January 10, 2019 at 9:06 AM

Lead-generating tactics play an important role in the digital age. There are hundreds of ways that businesses can get their names out there, but these three basic concepts form a good foundation for a lead-generation strategy. By investing in these three areas, you can boost sales and make a serious online impact.

 

Paid Search

Paid search is one of the most popular lead-generating tactics, and for good reason: It works. The idea behind paid search is that it can serve your ads to literally anyone who might be interested in your product and, when used effectively, can actually help improve other marketing tactics.

Read More

Topics: Paid Search Engine Marketing, Content Marketing, lead-gen, targeted display advertising

Stay Connected

Subscribe to Email Updates

Free Resources

Click here to visit our archive of free eBooks and White Papers