Be In The Know Blog

Home Services Marketing Tips for Small Business Owners

Posted by Maddie Thomas on September 11, 2018 at 2:15 PM

You've done the usual. You started a Facebook business page, wear your company logo shirt around town proudly and sponsor the Little League team. Your home services marketing tactics work pretty well, but there's still room for improvement. Whether you're fixing leaky faucets, mowing lawns, cleaning homes or helping homeowners in another way, you can land more customers by taking a structured approach to your promotional efforts.

Business operations software company Jobber shared a list of 2018 trends and predictions to help guide home services business owners. Here are a few of the top takeaways:

  • Customers seek time efficiency. The ability to book appointments 24/7 through apps or social platform messaging services trumps calling an office line during the 9-to-5.
  • Adopting new technology helps you rise above your competition. From promoting multiple lines of communication to using mobile billing and payment processes, adopt current tech trends.
  • Stay in touch with your clients. Being top of mind can only happen when your past customers hear from you regularly. Implementing a strategic marketing plan is the foundation for effective communication.

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Topics: Home Services, Integrated Marketing, Digital Marketing Strategy

HVAC Marketing Ideas for Hot Summer Success

Posted by Carlye Creel on May 29, 2018 at 11:24 AM

As summer heat looms in the forecast, ramp up your HVAC marketing strategies for desktop and mobile. Both SMS and MMS can be customized to fit the changing weather conditions, creating an urgency that persuades customers to take action now. Twenty-five percent of customers who need to replace an HVAC system say they need the new system up and running within three days, according to the American Council for an Energy-Efficient Economy. Use this HVAC marketing checklist to ensure your strategy can take the heat.

Have You Audited Your Cache of Go-to Keywords Lately?

Break out of the everyday flow and see what new keywords and phrases are gaining popularity in search engine results pages. As summer approaches, there's surely more demand for air conditioning repairs and prices for new central air systems. Leverage these popular search terms in your paid marketing efforts during the hottest months of the year.

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Topics: Home Services

Home Services Marketing: Top Three Lead Generating Strategies

Posted by Jesse McCambridge on November 17, 2017 at 2:19 PM

Local businesses face unique challenges (and opportunities) when it comes to generating leads and growing their base within their targeted service area. Home services marketing strategies typically have the luxury of using digital marketing channels while also finding continued success in certain forms of traditional marketing.

If you're a home services business owner who's eager to expand your lead-gen channels, there are three strategies that can help you broaden your business base and maximize your leads, and customer conversions.

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Topics: Home Services, Integrated Marketing

3 Home Services Marketing Tips for This Summer

Posted by Ashley Williams on June 26, 2017 at 12:02 PM

The lazy days of summer are finally here, and for most, that means the time for vacations, grilling and plenty of relaxing. However, if you own a home improvement or services business, that may also mean less activity since home owners are preoccupied with summer fun. While this trend may have been true in years past, here are three solid home services marketing tips to implement this year so consumers come to your business, even as temperatures rise.

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Topics: Home Services, Digital Marketing Strategy

SEO for Home Services: Don't Mortgage Your Future

Posted by Ashley Rios on February 20, 2017 at 2:02 PM

Not every business has consistent customer activity throughout the calendar year. Just as a public swimming pool doesn't do much business in the winter, certain businesses know their biggest earnings opportunities only come around during certain months of the year.

For home services companies, that peak season is the summer. Consequently, successful SEO for home services requires that these companies plan their marketing schedules with this cycle in mind. Data shows that online search volume for most home services businesses begins to rise between April and May, peaks between June and July and drops sharply in September. How do small to midsize businesses plan a marketing and SEO strategy that takes this cycle into account? It all starts well before the summer business heats up.

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Topics: Search Engine Optimization (SEO), Home Services

3 Home Improvement Marketing Tips for Social Media

Posted by Apryl Pilolli on October 28, 2016 at 11:03 AM

Though virtually every business in the world can benefit from beefing up its social media presence, the home improvement industry in particular is one area where social media content is especially crucial. A recent report in Mobile Marketer revealed that 22 percent of consumers working on home improvement projects were directly influenced by ads on mobile, social media and desktop, with 19 percent of those surveyed specifically looking to either Facebook or Pinterest for ideas. Once you've set up your social-media profiles, you may be wondering exactly what home improvement marketing tips you can implement to maximize the effectiveness of your social-media presence.

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Topics: Social Media Marketing, Home Services

Weather-Based Marketing

Posted by Zuri Stanback on September 6, 2016 at 11:41 AM

Weather-based marketing is a powerful tool when it comes to capitalizing on consumer behavior that changes with the weather.

The days of only being able to get the weather forecast on the TV, radio, or in the newspaper before heading to work are long gone. Now consumers have a variety of ways to check the weather, including weather sites online, real-time weather apps or local news apps.

Mobile now accounts for nearly one-third of all e-commerce sales, as InternetRetailer notes — and recent reports state that consumers check the weather on their mobile phones multiple times a day. Real-time mobile engagement gives you a great opportunity to capitalize on hyper-local geotargeted ads that can be changed as often as the weather.

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Topics: Digital Marketing Strategy, Home Services

How to Excel at Seasonal Advertising

Posted by Alyson Phillips on July 27, 2016 at 11:18 AM

Seasonal advertising is a necessary strategy for many local businesses. It makes sense for plumbers to advertise heavily in the winter when pipes are apt to freeze and burst, and for air-conditioning repairmen to switch up their marketing during the busy summer months.

However, a simplistic approach to seasonal advertising may not be the best option, nor is marketing your business only during high-interest periods. Here's what you need to know to successfully execute seasonal marketing for your local business.

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Topics: Integrated Marketing, Home Services

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