As a higher education marketer, you know engaging prospective students is harder than ever. While you may have more opportunities for advertising to students online, this young audience is bombarded by messages all day long.
Standing out from the noise can be challenging, but higher education institutions that successfully reach and establish a connection with prospective students enjoy higher enrollment rates and greater brand recognition.
Here's how to connect with prospective students from Gen Z.
Which Types of Ads Perform Best When Advertising to Students Online?
Here are the top five digital ad formats used by colleges and universities for engaging prospective students, according to eMarketer PRO: