In general, marketing isn't a "life or death" career. But for healthcare marketing professionals, that's not necessarily the case. Knowing how to successfully connect doctors with patients isn't only important for physicians trying to build their practice — it could save someone's life.
One of the most recent trends in the healthcare industry is multichannel marketing, which is the practice of reaching patients using a combination of indirect and direct communication methods. An example of this type of campaign might be a combination of social media posts, TV commercials and email campaigns that all share similar imagery and messaging. And though this type of marketing is effective across many industries, adoption of multichannel strategies has been slow, according to eMarketer.