Be In The Know Blog

The March 2019 Google Algorithm Update

Posted by Ashley Rios on April 2, 2019 at 9:37 AM

Google recently released a new update to their search engine called the March 2019 Core Update. Google makes hundreds of small changes to their algorithm every year, but most of them go unannouncedCore updates refine Google’s algorithms to make search results better.

Google did not officially announce the update or make a public statement until industry professionals started to notice some changes and approached the company for clarification. This type of privacy is common for Google, especially since the guidelines surrounding how it ranks websites are complex. Industry professionals are still waiting to see how the changes associated with the March 2019 Core Update, which was rolled out on March 12th, may impact websites' overall rankings and traffic. 

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Topics: Digital Marketing Strategy, Analytics, Google Analytics, Google

How Google My Business Rankings Work (and 5 Ways to Leverage Yours)

Posted by Ashley Rios on March 7, 2019 at 11:30 AM

Almost two-thirds of smartphone users are more inclined to make a purchase from businesses that customize location information. Businesses that optimize their local search presences are primed to convert searchers into sales.  

To improve the odds of appearing in local searches, businesses should take full advantage of their Google My Business (GMB) page. When searching locally, Google will display GMB pages before more traditional website links. For example, search for "Chinese restaurant" on your smartphone. Google will display the GMB pages of restaurants that fit that description in the Maps results at the top of your screen. As a business owner, you can leverage your GMB profile to improve your local search visibility and increase potential customers.

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Topics: small business, local business, geo-targeting, location data, Google Analytics

How to Decode Google's Web Analytics and Dig up Valuable Insight

Posted by Brooke Huntley on February 12, 2019 at 9:42 AM

If you aren't using Google Analytics to inform your online marketing strategy, it's time to start. This foundational tool is free, easily accessible and loaded with valuable data. Even if you're utilizing other Web analytics tools, Google's offerings are too useful to ignore. But be careful to not overlook reporting from other media platforms like Facebook. Not all platforms measure performance in the same way, but here’s a quick guide for Facebook vs. Google Analytics. The data interpreted through Google Analytics exists in layers, similar to bedrock accumulating on top of itself. Although the surface has plenty of insights, drilling deeper into the data can prove more revealing and provide smarter guidance for your digital strategy.

In most cases, you'll want to use a two-pronged approach. To some degree, the top-level insights brought by basic site performance metrics are illuminating enough to improve campaigns on short notice, but to uncover deeper, more complex and meaningful insights hidden in the data, you need to dig a little deeper.

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Topics: Analytics, Google Analytics

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