The Customer Journey Offers Critical New Data
Today the greater part of a customer's journey happens online. This proportion can go as high as 67%. For this reason, it is important to understand the intricacies of a consumer’s journey. Through the aid of tools like Google Campaign Manager, Google Analytics and Google Ads, you will be able to study how customers engage with your brand across different devices. For instance, companies will be able to see if users browse the site on their phone but then move to their laptop to complete a transaction. If you learn that many desktop transactions begin on a phone, you might want to spend more of your budget targeting mobile devices.