Be In The Know Blog

Facts About Data Discrepancies That’ll Make You A Better Marketer

Posted by Brooke Huntley on June 27, 2019 at 9:00 AM

Discrepancies make it quite difficult for you to successfully pull off your client's digital campaigns. That's why it's very frustrating when your Facebook, Google Analytics, and Google Ads data all display entirely different metrics.

After all, how do you confidently present your data findings to your clients when they're inconsistent, hard to interpret and cause you to come up with invalid assumptions?  

Furthermore, how do you do this without damaging your reputation and costing you your career?

Unfortunately, you don't. However, there is good news!

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Topics: Analytics, Google, data

The Combined Power of Google Analytics and Google Ads

Posted by Brooke Huntley on May 29, 2019 at 10:30 AM

The Customer Journey Offers Critical New Data

Today the greater part of a customer's journey happens online. This proportion can go as high as 67%. For this reason, it is important to understand the intricacies of a  consumer’s journey. Through the aid of tools like Google Campaign Manager, Google Analytics and Google Ads, you will be able to study how customers engage with your brand across different devices. For instance, companies will be able to see if users browse the site on their phone but then move to their laptop to complete a transaction. If you learn that many desktop transactions begin on a phone, you might want to spend more of your budget targeting mobile devices.

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Topics: digital advertising, Google, Google Ads

Google Marketing Live 2019: Key Takeaways

Posted by Jesse McCambridge & Joseph Naylor on May 24, 2019 at 10:30 AM

Last week's Google Marketing Live 2019 event in San Francisco gave us a glimpse into the future of marketing through Google Ads. Our Local Solutions team was there in person and captured the following key takeaways for you.

From improved visuals and better audience targeting, to privacy and machine learning, they covered a lot of ground—and introduced some new tools to make our lives easier.  While there are plenty of other marketing platforms out there, Google's dominance in search makes it well worth paying attention to.  With that in mind, let's look at some of the highlights and biggest potential game-changers of the event. 

 

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Topics: Paid Search Engine Marketing, Google, Google Ads

The March 2019 Google Algorithm Update

Posted by Ashley Rios on April 2, 2019 at 9:37 AM

Google recently released a new update to their search engine called the March 2019 Core Update. Google makes hundreds of small changes to their algorithm every year, but most of them go unannouncedCore updates refine Google’s algorithms to make search results better.

Google did not officially announce the update or make a public statement until industry professionals started to notice some changes and approached the company for clarification. This type of privacy is common for Google, especially since the guidelines surrounding how it ranks websites are complex. Industry professionals are still waiting to see how the changes associated with the March 2019 Core Update, which was rolled out on March 12th, may impact websites' overall rankings and traffic. 

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Topics: Digital Marketing Strategy, Analytics, Google Analytics, Google

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