It's true that there's no one-size-fits-all approach to marketing, and nowhere is that more apparent than in the hospitality industry. Restaurant marketing in particular can be a challenge since competition is intense and value propositions can vary wildly depending on both target and local markets. So how can you get consumers to take notice of your restaurant? These three restaurant marketing tips can help you attract more guests and get casual diners to become frequent patrons.
1. Don't Just Establish a Social Media Presence; Be Present on Social Media
Many businesses see the intrinsic value in social media and set up accounts on multiple sites, including Facebook, Twitter and Pinterest. However, simply creating an account and establishing a presence on these networks isn't enough. Being present on these networks with regular updates is crucial to getting the word out about your restaurant. Try posting photos of new menu items, highlighting positive guest reviews and offering special deals and discounts. These highly shareable posts will help you get the word out about your restaurant, and as users like, comment, pin and retweet these posts, your visibility will rise. The Wall Street Journal reports that Twitter even has a click-to-call feature that restaurants can use to encourage hungry users to make reservations instantly. Being present on all your social media accounts will help boost engagement with existing patrons, encourage return visits and help spread the word about your restaurant in an organic way.