Be In The Know Blog

Advertising on Amazon: Benefits for Marketers

Posted by Joseph Naylor on December 28, 2018 at 10:17 AM

The value of advertising on Amazon is a lot like the value of paying to upgrade your visibility through premium placements on Google and other search platforms.

While Amazon might function as a threat to local retailers everywhere, Fast Company argued that's not enough to stop those local businesses from advertising through the retail giant.

Here are four reasons why retailers are turning to the platform to use its marketing tools.

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Topics: Digital Marketing Strategy, Retail, Amazon

5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement

Posted by Chip Beale on October 24, 2018 at 11:14 AM

Whether you're marketing for a seasonal business or a year-round venture that's hit an inexplicable slump, facing the end of your peak selling season can feel disappointing. After months of high-volume leads and successful seasonal campaigns, losing momentum is disheartening.

While seasonal downtrends may seem like an inevitable part of business, they can actually become one of the most valuable times of the year. Here are five off-season marketing strategy ideas to help you keep existing customers engaged and grow your business.

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Topics: Digital Marketing Strategy, Marketing Strategy, Seasonal Marketing

5 Go-To Marketing Resources For Smart Marketers

Posted by Codee Fuquay on October 16, 2018 at 2:24 PM

Don't go it alone. Today is the day you browse and bookmark a few key marketing resources to make your everyday business tasks run smoother.

Here are our top picks for staying in the loop on marketing trends, getting tips for executing your tasks and testing whether or not your efforts are successful.

Top 5 Resources for Marketers

In addition to reviewing the internet properties you manage (and your competitors!), it's a good idea to check in regularly with a few expert resources.

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Topics: Digital Marketing Strategy, Marketing Strategy, marketing resources

Google Responsive Search Ads: Everything You Need to Know

Posted by Pete Stafford on September 27, 2018 at 2:25 PM

After a beta launch in May, Google's responsive search ads are now available through its advertising platform. This new product is designed to offer the size, customization and flexibility that today's businesses need when crafting messaging for their unique target audiences.

This new search ad solution can now deliver tens of thousands of feature combinations, which means there are nearly endless ways to optimize the tool to produce better results. Here's a brief guide on what responsive ads can offer your business marketing efforts.

What Makes Responsive Search Ads Unique

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Topics: Paid Search Engine Marketing, Digital Marketing Strategy, Marketing Strategy

3 Times You Need Marketing Help

Posted by Ashley Williams on September 20, 2018 at 2:15 PM

You are the ultimate small business owner. By day, you develop and offer amazing products or services to an appreciative audience. In the evenings, you manage the books, crunch budgets and learn about branding. Kudos to you!

So, how's your marketing strategy performing this year? How many leads have you converted into sales? Is your social presence getting stronger and influencing your ideal customers? If you're feeling a bit deflated, don't. Many small business owners need marketing help. They have more responsibilities to manage than ever imagined, and marketing often gets pushed to the back burner during a busy week. We get it.

Don't Be Afraid To Ask For Help!

You have no hesitation calling your accountant friend when a question pops up during tax season, or asking your buddy from college for software recommendations. If you're feeling confused and lost about your marketing efforts, it's OK to ask for help. And you really should if you're facing any of these milestones.

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Topics: Digital Marketing Strategy, Marketing Strategy

How to Use A/B Testing in Your Email Marketing Efforts

Posted by Codee Fuquay on September 18, 2018 at 11:15 AM

No email marketing campaign is perfect. No matter how strong your results may be, there's always a case for uncovering small improvements that can push your conversion rates even higher.

The trick is identifying those opportunities without disrupting the strategy that's brought you success to this point. A/B testing is the logical step for finding new efficiencies and ways to elevate your results. Here are four considerations to make sure this testing delivers quality, actionable results.

Pick the Element You Want to Test

Most marketers realize that A/B testing only works when you change one element and keep everything else the same. But it's not just subject lines, calls-to-action and email copy that can be tested: Delivery time, newsletter design and layout, images and other rich-media content can all be tested to see if they influence performance.

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Topics: Digital Marketing Strategy, Email Marketing, A/B Testing

Building a Marketing Strategy: 4 Questions to Ask Yourself Before Getting Started

Posted by Jenny Sutton on September 13, 2018 at 11:16 AM

Let's say the wing-it approach isn't working. You've decided building a marketing strategy and tracking your progress will help you meet your business goals. But where do you start?

It takes more than a bulleted list of talking points and an eye-catching logo to build brand recognition for your company, according to Marketing Land. The ideal first step is to think about the process as a whole. Sure, it's enticing to jump into creating messaging, but let's lay the groundwork for success first.

Identifying Your Basic Marketing Needs

There's no reason to launch a creative campaign before you've defined your goals, explored your resources and accepted the amount and type of work you can realistically manage.

1. What are your goals?

You want more sales, more recognition and to become the brand that rolls off the tips of tongues everywhere. But dig deeper. Have you identified factors that can be measured and evaluated over time?

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Topics: Digital Marketing Strategy, Integrated Marketing

Home Services Marketing Tips for Small Business Owners

Posted by Maddie Thomas on September 11, 2018 at 2:15 PM

You've done the usual. You started a Facebook business page, wear your company logo shirt around town proudly and sponsor the Little League team. Your home services marketing tactics work pretty well, but there's still room for improvement. Whether you're fixing leaky faucets, mowing lawns, cleaning homes or helping homeowners in another way, you can land more customers by taking a structured approach to your promotional efforts.

Business operations software company Jobber shared a list of 2018 trends and predictions to help guide home services business owners. Here are a few of the top takeaways:

  • Customers seek time efficiency. The ability to book appointments 24/7 through apps or social platform messaging services trumps calling an office line during the 9-to-5.
  • Adopting new technology helps you rise above your competition. From promoting multiple lines of communication to using mobile billing and payment processes, adopt current tech trends.
  • Stay in touch with your clients. Being top of mind can only happen when your past customers hear from you regularly. Implementing a strategic marketing plan is the foundation for effective communication.

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Topics: Digital Marketing Strategy, Integrated Marketing, Home Services

How to Run a SWOT Analysis to Improve Your Marketing Strategy

Posted by Carlye Creel on August 21, 2018 at 11:29 AM

Marketing analytics software plays an important role in optimizing your strategy, especially when it comes to uncovering hidden trends that can fine-tune your campaigns. But the high-level discussions around your business marketing strategy can be enhanced by a much simpler approach: a SWOT analysis.

Standing for Strengths, Weaknesses, Opportunities and Threats, this analysis is a simple but effective way to audit your current overarching strategy, with a focus on making improvements going forward. According to Entrepreneur, marketing and business leaders can use the SWOT approach to make changes to existing strategy, prioritize campaigns and reallocate budgets, while identifying new channels, campaigns and messaging worth exploring.

A SWOT analysis is easy to run, and it can tell you a lot about your marketing efforts. Here's an overview of how to guide these conversations.

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Topics: Digital Marketing Strategy

Customer Engagement Metrics: A 3-Step Guide to Tracking, Measuring and Attribution

Posted by Brooke Huntley on July 31, 2018 at 11:09 AM

Strong customer engagement is often an accomplishment coveted by digital marketers. It's that special sauce that fuels referrals and brand loyalty, while providing businesses with integral input and feedback directly from their target audience.

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Topics: Digital Marketing Strategy

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