Be In The Know Blog

How Voice Search Will Impact Your Digital Marketing Trajectory in 2019

Posted by Joe Weir on March 5, 2019 at 10:07 AM

Digital marketing is now one of the most essential tools in marketer's lives. The marvel of its size is increasing every day as more marketers realize the importance of digital within their marketing plans. eMarketer’s recent report on US ad spending revealed the numbers that back what most marketers already know: digital marketing are on the rise. In fact, 54% of all advertising in the US is allocated to digital marketing services.

There are many digital marketing tools used today, and voice search is one of the hottest trends. According to eMarketer, 91.0 million people, or 27.6% of the US population, will use a voice assistant via any device at least once per month in 2018.

Below are the top ways through which voice search can impact your digital marketing this year.

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Topics: Digital Marketing Strategy, digital advertising, Voice Search

Five Questions You Should Ask an SEM Partner

Posted by Ashley Rios on February 28, 2019 at 9:45 AM

Can your potential customers easily find you online? According to Forbes, 74 percent of internet users are performing local searches and 61 percent of those searches result in a purchase. Regardless of what business sector you are in, search engine marketing (SEM) plays a key role in getting new customers. In fact, 85 percent of retailers say that SEM is the "most effective customer acquisition tactic." While search engine optimization (SEO) is all about organically growing your web traffic, SEM involves paying to list your business in relevant search results. If your SEM strategy isn't effective, you're losing customers and money. You can reverse that trend by finding the right SEM partner to help you reap the benefits of SEM. Here are five questions to help you choose one that's right for your business. 

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Topics: Digital Marketing Strategy

How to Tell Marketing Technology Trends From Fads

Posted by Ashley Williams on February 14, 2019 at 9:07 AM

Innovation is a constant where the internet is concerned, and trends come and go on a near-daily basis.

Take Vine, for example. Twitter's social video platform enjoyed a few years of big success before being shut down in January 2017. Although it helped evolve the state of video content online, with its future uncertain and competition fierce, Vine simply couldn't keep its footing. 

It can be hard to separate marketing technology trends from fads, but there are certain criteria that can help you figure out which new technology is worth your time.

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Topics: Digital Marketing Strategy

Advertising on Amazon: Benefits for Marketers

Posted by Joseph Naylor on December 28, 2018 at 10:17 AM

The value of advertising on Amazon is a lot like the value of paying to upgrade your visibility through premium placements on Google and other search platforms.

While Amazon might function as a threat to local retailers everywhere, Fast Company argued that's not enough to stop those local businesses from advertising through the retail giant.

Here are four reasons why retailers are turning to the platform to use its marketing tools.

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Topics: Digital Marketing Strategy, Retail, Amazon

5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement

Posted by Chip Beale on October 24, 2018 at 11:14 AM

Whether you're marketing for a seasonal business or a year-round venture that's hit an inexplicable slump, facing the end of your peak selling season can feel disappointing. After months of high-volume leads and successful seasonal campaigns, losing momentum is disheartening.

While seasonal downtrends may seem like an inevitable part of business, they can actually become one of the most valuable times of the year. Here are five off-season marketing strategy ideas to help you keep existing customers engaged and grow your business.

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Topics: Digital Marketing Strategy, Marketing Strategy, Seasonal Marketing

5 Go-To Marketing Resources For Smart Marketers

Posted by Codee Fuquay on October 16, 2018 at 2:24 PM

Don't go it alone. Today is the day you browse and bookmark a few key marketing resources to make your everyday business tasks run smoother.

Here are our top picks for staying in the loop on marketing trends, getting tips for executing your tasks and testing whether or not your efforts are successful.

Top 5 Resources for Marketers

In addition to reviewing the internet properties you manage (and your competitors!), it's a good idea to check in regularly with a few expert resources.

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Topics: Digital Marketing Strategy, Marketing Strategy, marketing resources

Google Responsive Search Ads: Everything You Need to Know

Posted by Pete Stafford on September 27, 2018 at 2:25 PM

After a beta launch in May, Google's responsive search ads are now available through its advertising platform. This new product is designed to offer the size, customization and flexibility that today's businesses need when crafting messaging for their unique target audiences.

This new search ad solution can now deliver tens of thousands of feature combinations, which means there are nearly endless ways to optimize the tool to produce better results. Here's a brief guide on what responsive ads can offer your business marketing efforts.

What Makes Responsive Search Ads Unique

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Topics: Paid Search Engine Marketing, Digital Marketing Strategy, Marketing Strategy

3 Times You Need Marketing Help

Posted by Ashley Williams on September 20, 2018 at 2:15 PM

You are the ultimate small business owner. By day, you develop and offer amazing products or services to an appreciative audience. In the evenings, you manage the books, crunch budgets and learn about branding. Kudos to you!

So, how's your marketing strategy performing this year? How many leads have you converted into sales? Is your social presence getting stronger and influencing your ideal customers? If you're feeling a bit deflated, don't. Many small business owners need marketing help. They have more responsibilities to manage than ever imagined, and marketing often gets pushed to the back burner during a busy week. We get it.

Don't Be Afraid To Ask For Help!

You have no hesitation calling your accountant friend when a question pops up during tax season, or asking your buddy from college for software recommendations. If you're feeling confused and lost about your marketing efforts, it's OK to ask for help. And you really should if you're facing any of these milestones.

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Topics: Digital Marketing Strategy, Marketing Strategy

How to Use A/B Testing in Your Email Marketing Efforts

Posted by Codee Fuquay on September 18, 2018 at 11:15 AM

No email marketing campaign is perfect. No matter how strong your results may be, there's always a case for uncovering small improvements that can push your conversion rates even higher.

The trick is identifying those opportunities without disrupting the strategy that's brought you success to this point. A/B testing is the logical step for finding new efficiencies and ways to elevate your results. Here are four considerations to make sure this testing delivers quality, actionable results.

Pick the Element You Want to Test

Most marketers realize that A/B testing only works when you change one element and keep everything else the same. But it's not just subject lines, calls-to-action and email copy that can be tested: Delivery time, newsletter design and layout, images and other rich-media content can all be tested to see if they influence performance.

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Topics: Digital Marketing Strategy, Email Marketing, A/B Testing

Building a Marketing Strategy: 4 Questions to Ask Yourself Before Getting Started

Posted by Jenny Sutton on September 13, 2018 at 11:16 AM

Let's say the wing-it approach isn't working. You've decided building a marketing strategy and tracking your progress will help you meet your business goals. But where do you start?

It takes more than a bulleted list of talking points and an eye-catching logo to build brand recognition for your company, according to Marketing Land. The ideal first step is to think about the process as a whole. Sure, it's enticing to jump into creating messaging, but let's lay the groundwork for success first.

Identifying Your Basic Marketing Needs

There's no reason to launch a creative campaign before you've defined your goals, explored your resources and accepted the amount and type of work you can realistically manage.

1. What are your goals?

You want more sales, more recognition and to become the brand that rolls off the tips of tongues everywhere. But dig deeper. Have you identified factors that can be measured and evaluated over time?

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Topics: Digital Marketing Strategy, Integrated Marketing

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